Masaru Ikeda
A new bar just opened yesterday in Tokyo’s busy Shibuya district, bringing with it a new digital solution that could disrupt the bar industry. It’s called LogBar, and was founded by entrepreneurial programmers Takuro Yoshida and Takayuki Yamazaki.
When you step inside the bar, you receive an iPad upon which you should sign in with a username and password. Every order of beverages, alcohol, and appetizers is to be made on the iPad. You can also interact with bartenders and other customers on the app, which have been specifically designed for the bar. The app allows you to check what the other customers have ordered and to throw them a ‘like’ as well.
The two founders are not satisfied with developing digital-centric solutions, but wanted to explore digital solution opportunities by connecting online to offline. By accumulating your orders on the app, your drink preference will be stored on the system, so you might see a suggested drink that suits your tastes at a participating bar in the network, even if it’s your first time there. Their bars are located at two locations in Shibuya, but are open only on Monday evenings.
Traditionally, the best bars are the ones where bartenders remember customers’ preferences, and customers might often frequent establishments where they enjoy chatting with the bar staff. This is why many consider the bar industry to be one of the most difficult sectors in which to develop a franchise business. But with this new technology, you might find that a bar you’ve never been inside before could know your name and favorite drink in advance!
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