We’ve written about many cute games and apps over the past few weeks, but a recently release game from Line Corporation may have just out-cuted them all. Developed by Korea-based Hot Dog Studio, Fluffy Diver is about as kawaii as any game can get, with a lost baby seal (Fluffy) cast as the hero, on a quest to find his mother.
Can you think of anything cuter than that? Me neither.
Like all of Line’s casual games, the one-tap controls for Fluffy Diver are incredibly simple. The game is a landscape-oriented side-scroller [1], and you need to make Fluffy dive into and jump out of the water to avoid obstacles and collect valuable items. But even with the simple controls, mastering the flow of Fluffy’s swimming can take a while.
So far, like most of Line’s games, this title is performing ok in the Asia region, ranking as a top 10 iOS adventure game in Thailand, while ranking 19th in its home market of Japan, and 40th in Taiwan [2].
If you’d like to try out Fluffy Diver, you can get it as a free download for iOS or Android.
Line’s repertoire of games have done incredibly well so far, thanks to the company’s popular chat platform which has more than 190 million users to date.
On a somewhat related note, just last week Line Corporation announced that it would be establishing a new location in Fukuoka which will be dedicated to helping its Asia expansion.
For more information on the growth of Line and its vast repertoire of apps, including Fluffy Diver, please check out our interactive Line Timeline which chronicles its growth from its launch back in 2011 up until the present day.
One Japanese organization has a pretty awesome Kickstarter project going on right now, trying to put the ‘fun’ back in Fundoshi, a form of traditional Japanese underwear. The effort comes from the Japanese Fundoshi Association, teaming up with Kayac and ShareFun on an initiative to create Manga Fundoshi. The ‘Boom’ and ‘Thud’ designs come courtesy of Kayac, certainly fun underwear for anyone who considers their nether-regions worthy of such descriptors. For backers who give over $80, you’ll receive your Fundoshi award in a beautiful masu box. For more information, do check out the promotional video below. It’s worth watching not only because it tells you all you need to know about the project, but also because the presenter, Keiji Nakagawa, strangely changes his bow-tie multiple times [1]. You can’t help but root for this project to succeed, since it not only helps promote a bit of Japanese culture, but it’s also a healthier option than the briefs that most of us wear [2]. The ‘Manga Fundoshi’ project is seeking a modest sum of $4500 before its August 31st deadline, and has so far raised $860. If you’d like to get behind this effort, drop over to their Kickstarter page and…
One Japanese organization has a pretty awesome Kickstarter project going on right now, trying to put the ‘fun’ back in Fundoshi, a form of traditional Japanese underwear. The effort comes from the Japanese Fundoshi Association, teaming up with Kayac and ShareFun on an initiative to create Manga Fundoshi.
The ‘Boom’ and ‘Thud’ designs come courtesy of Kayac, certainly fun underwear for anyone who considers their nether-regions worthy of such descriptors. For backers who give over $80, you’ll receive your Fundoshi award in a beautiful masu box.
For more information, do check out the promotional video below. It’s worth watching not only because it tells you all you need to know about the project, but also because the presenter, Keiji Nakagawa, strangely changes his bow-tie multiple times [1].
You can’t help but root for this project to succeed, since it not only helps promote a bit of Japanese culture, but it’s also a healthier option than the briefs that most of us wear [2].
The ‘Manga Fundoshi’ project is seeking a modest sum of $4500 before its August 31st deadline, and has so far raised $860. If you’d like to get behind this effort, drop over to their Kickstarter page and pledge your support. (Big thanks to Tokyo Desu for pointing this one out.
See the original story in Japanese. After Zaim officially released its household accounting app back in 2011, it has gone on to partner with Japan’s largest recipe sharing community Cookpad, raising 42 million yen (approximately $420,000) from the company. They’ve also added an OCR feature to the app back in April, so users can record their expenses by taking pictures of their receipts. The startup will continue to work closely with Cookpad, as it has recently announced the Zaim app will integrate app with a specific Cookpad service to provide users with bargain updates from their local supermarkets. This bargain search service was launched back in February on Cookpad, and is currently serving about 500,000 users. It allows supermarket clerks to feature certain merchandise in a more quick and efficient manner than traditional hand-delivered fliers. In addition to monetizable streams like analyzing user data, the startup is likely to expand business by driving user traffic towards real purchase opportunities. According to a survey that Cookpad conducted back in July of 2012, 37% of its user base no longer subscribes to any newspaper, meaning they won’t see such supermarket fliers. Also operating in this space is a service from Toppan Printing…
After Zaim officially released its household accounting app back in 2011, it has gone on to partner with Japan’s largest recipe sharing community Cookpad, raising 42 million yen (approximately $420,000) from the company. They’ve also added an OCR feature to the app back in April, so users can record their expenses by taking pictures of their receipts.
The startup will continue to work closely with Cookpad, as it has recently announced the Zaim app will integrate app with a specific Cookpad service to provide users with bargain updates from their local supermarkets. This bargain search service was launched back in February on Cookpad, and is currently serving about 500,000 users. It allows supermarket clerks to feature certain merchandise in a more quick and efficient manner than traditional hand-delivered fliers.
In addition to monetizable streams like analyzing user data, the startup is likely to expand business by driving user traffic towards real purchase opportunities. According to a survey that Cookpad conducted back in July of 2012, 37% of its user base no longer subscribes to any newspaper, meaning they won’t see such supermarket fliers.
Also operating in this space is a service from Toppan Printing called Shufoo, which allows households to check the latest supermarket discounts online. The service is provided in partnership with NTT Broadband Platform using their WiFi access points, typically located at railway stations in urban areas.
See the original story in Japanese. Thanks to the progress that companies like Rakuten and Amazon have made in the e-commerce market, we can now easily purchase quality items for better prices online. But in Japan, the online retail market still accounts for less than 10% of the nation’s overall retail market, which means there’s still lots of potential for further growth. One player out there is hoping to disrupt the Japanese market from a unique angle. Coach United is the Tokyo-based startup behind Cyta.jp, one of Japan’s leading marketplaces focused on private lessons. According to CEO Nobuhiro Ariyasu, their newly launched smartphone-optimized interface will be a turning point for the company, capitalizing on Japan’s increasing affinity for all things mobile. They plan to create a new kind of business where instead of selling just products online, they focus on ‘service e-commerce’. Cyta.jp provides users with information about 140 different private lessons (such as language learning, music study, or qualification acquisition) which are available at 3,000 locations around the country. Unlike other marketplace services which typically connect potential students to lesson teachers, the startup assures the quality of the lessons they introduce on the website by checking into who will…
Thanks to the progress that companies like Rakuten and Amazon have made in the e-commerce market, we can now easily purchase quality items for better prices online. But in Japan, the online retail market still accounts for less than 10% of the nation’s overall retail market, which means there’s still lots of potential for further growth.
One player out there is hoping to disrupt the Japanese market from a unique angle. Coach United is the Tokyo-based startup behind Cyta.jp, one of Japan’s leading marketplaces focused on private lessons. According to CEO Nobuhiro Ariyasu, their newly launched smartphone-optimized interface will be a turning point for the company, capitalizing on Japan’s increasing affinity for all things mobile. They plan to create a new kind of business where instead of selling just products online, they focus on ‘service e-commerce’.
Cyta.jp provides users with information about 140 different private lessons (such as language learning, music study, or qualification acquisition) which are available at 3,000 locations around the country. Unlike other marketplace services which typically connect potential students to lesson teachers, the startup assures the quality of the lessons they introduce on the website by checking into who will teach or where it will take place. Since launching back in June of 2011, have served a total of about 20,000 users.
Shifting to Smartphones
Ariyasu explained the recent shift in their users’ preferences.
Smartphone access is rapidly increasing. It used to account for just 10% of all access, but it reached 45% back in June and has now surpassed desktop access.
Cyta.jp access statistics by browsing device (June 2011 – June 2013)
As we reported several times before, smartphone access is increasing across many Japanese web services. Mr. Ariyasu believes in this trend, and is going to adjust his service accordingly.
We learned that people use smartphones during commutes and at home. Over the last two months, we’ve been focusing on developing a smartphone-optimized interface in order to provide [all] available features to smartphone users.
The startup isn’t selling physical products on side, but rather lessons in the form of a service. It requires a business strategy different from that of conventional online retailers. The company expects to standardize its strategy and expand business to other local community-based services. He adds:
We plan to allow users to book a local service using our website and consume it offline. These services include things like baby sitting, waterworks repair, and even decorative nail painting. Major e-commerce sites such as Rakuten or Amazon will not be able to sell these services online. But we believe consumers will want to buy them online.
This concept is somewhat similar to the group-buying service trends initiated by Groupon. It’s relatively easy to build a system that allows users to discover and find a service they may be interested in. However, in order to encouraging consumers to buy the service and give them a positive user experience, it probably requires a little more know-how. In fact, with group-buying services there have been difficulties in terms of how participating retailers delivered their services, often resulting in poor service quality.
Cyta.jp has been trying to ensure quality by interviewing lesson teachers prior to hiring, or carrying out surprise inspections of lessons via ‘mystery shoppers’ (so to speak). It is through this extra effort that the company plans to be a leader in the service e-commerce industry.
Personally I was a little unsure if this quality assurance policy could co-exist with business scalability. But Ariyasu explained:
I don’t think a costly business is unscalable, it’s a bit of a misconception. In fact, group-buying businesses were using a bunch of people for sales, but their business were successfully scaled. Whether or not your business is scalable depends on the whether you can be persistently profitable, so you can receive funds and invest in the business to scale up when needed.
It will be interesting to see what kind of an impact Cyta can make. And it will be perhaps even more interesting to see if many other young startups follow in this sort of service e-commerce in the future.
Emoji and emoticons have always been a big part of Japanese texting culture. It’s not just for texting, but they’re wildly popular on all kinds of social networks including Twitter, 2ch, and others. We previously mentioned a number of apps that provide emoji. But here’s a new one called Kaocole Palette which was just released July 12. We think it’s pretty great. Kaocole Palette is a list of cute emoji sorted by situation and ranking. The app’s user interface is simple, letting you save your favorite emoji as well. It has been released on iOS as Kaocole and Kaocole Mew, and has been downloaded over 700,000 times to date. What’s unique about this particular app is that it runs in the background, and by sliding your finger from right to left on your screen, you can access your list of emoji at anytime, no matter what app you’re in. The common process for most emoji apps requires you to close your current app and open another in order to paste. But the Kaocole app has successfully removed this troublesome step, and users are responding positively in their reviews over on Google Play (currently with a 4.6 average rating). The app…
Emoji and emoticons have always been a big part of Japanese texting culture. It’s not just for texting, but they’re wildly popular on all kinds of social networks including Twitter, 2ch, and others. We previously mentioned a number of apps that provide emoji. But here’s a new one called Kaocole Palette which was just released July 12. We think it’s pretty great.
Kaocole Palette is a list of cute emoji sorted by situation and ranking. The app’s user interface is simple, letting you save your favorite emoji as well. It has been released on iOS as Kaocole and Kaocole Mew, and has been downloaded over 700,000 times to date.
What’s unique about this particular app is that it runs in the background, and by sliding your finger from right to left on your screen, you can access your list of emoji at anytime, no matter what app you’re in. The common process for most emoji apps requires you to close your current app and open another in order to paste. But the Kaocole app has successfully removed this troublesome step, and users are responding positively in their reviews over on Google Play (currently with a 4.6 average rating).
The app was created by the same company behind the unique photo sharing app Bokete. That company, Halo, claims that this sort of sliding feature for emoji is first of its kind in the world.
Kaocole Palette is free to download on Google Play if you’d like to try it out for yourself.
Tokyo-based stock brokerage company Crowd Securities Japan held a press briefing yesterday to announce that it will launch the country’s first investment crowdfunding platform in August. The service is called Crowd Bank. The company’s president Kaz Ohmae, explained a little about the upcoming service. People in Japan keep more than 839 trillion yen ($8.39 trillion) in their savings, more than any other country in the world. However, as little as 8.2 billion yen ($82 million) has been transacted in the Japanese crowdfunding market, less than 5% of the US [transaction volume]. So Japan has great potential for growth in the crowdfunding market. We plan to launch the country’s first investment crowdfunding platform and help SMEs raise funds easier with this service. According to Ohmae, crowdfunding services are categorized into five types corresponding to what you can get in return for investments: donations, rewards, loans, funds, and equity. Regarding the first two, these are relatively easy to launch since no license is required. But for the latter three types of crowdfunding services, operators are requested to get licenses from the Japanese monetary authority. Taking full advantage of its status as a stock brokerage company, they plan to launch a loan crowdfunding…
From the left: CSJ’s President Kaz Ohmae, Chairman Yoshito Denawa
Tokyo-based stock brokerage company Crowd Securities Japan held a press briefing yesterday to announce that it will launch the country’s first investment crowdfunding platform in August. The service is called Crowd Bank.
The company’s president Kaz Ohmae, explained a little about the upcoming service.
People in Japan keep more than 839 trillion yen ($8.39 trillion) in their savings, more than any other country in the world. However, as little as 8.2 billion yen ($82 million) has been transacted in the Japanese crowdfunding market, less than 5% of the US [transaction volume]. So Japan has great potential for growth in the crowdfunding market. We plan to launch the country’s first investment crowdfunding platform and help SMEs raise funds easier with this service.
According to Ohmae, crowdfunding services are categorized into five types corresponding to what you can get in return for investments: donations, rewards, loans, funds, and equity. Regarding the first two, these are relatively easy to launch since no license is required. But for the latter three types of crowdfunding services, operators are requested to get licenses from the Japanese monetary authority.
Taking full advantage of its status as a stock brokerage company, they plan to launch a loan crowdfunding service in August and an equity service next year. They aim to transact 10 billion yen ($100 million) among 10,000 customers using the platform by March of 2015.
The company was previously known as D-brain Securities, focused on dealing with unlisted stocks on Japanese stock exchanges (the Green Sheet Market). They have previously served more than 9,000 clients and managed underwriting for 140 companies. 16 companies of those have exited to an IPO or M&A, and to date the company has provided capital worth 10.7 billion yen ($107 million) to Japanese SMEs from the market.
Prior to joining this company, president Ohmae worked at E-Trade Japan, and was involved in an launching Exchange Corporation, the startup behind Japan’s leading social lending service Aqush.
The video below shows Ohmae giving a brief demo of how the new platform will work.
Rick Martin
Masaru Ikeda
Takeshi Hirano
Yukari Mitsuhashi
