Today Japanese internet giant CyberAgent launched a crowdfunding platform called Makuake (meaning ‘beginning’). The company started the service as a rewards-type crowdfunding service, but plans to enhance it to become an investment-type platform in the future.
As you may already know, CyberAgent also runs one of Japan’s biggest blogging platforms, Ameba, where many celebrities or entertainers post updates for fans and promote themselves. In collaboration with such celebrities, the company plans to launch many notable crowdfunding projects, thus attracting more users.
At the time of launch, we can find seven projects on site. This includes an initiative from a Japanese soccer player to assist young athletes in the country master English so they can better partake in international activities. The company is also inviting a fundraising project to manufacture Raspberry Pi-enabled robot Rapiro, and that will go live later this month.
The platform is currently available for PC, and a smartphone version will go live this coming fall. It is expected that Makuake will transact $1 million in deals monthly by next March.