Yesterday we had the pleasure of attending Line Corporation’s ‘Hello Friends in Tokyo’ event, the second such conference for the Japanese mobile powerhouse. If you’d like to replay the event in its entirety, it’s still available over on Ustream. We covered all the highlights here if you’d like a quick rundown.
But for those who couldn’t attend the event in person, we thought we’d share some of the sights that weren’t shown on the livestream. If you check out the photos below, you can see some of the fun that took place outside the conference hall, most of which focused around Line’s characters and a merchandise shop.
It was somewhat symbolic that Line held this event right next to Tokyo Disneyland, perhaps making a subtle statement about their aspirations for the Line character business, now being rebranding as ‘Line Friends.’
For even more information on the growth Line, check out our interactive Line Timeline, now in both English and Japanese.
Reception at the event. At this point I’m suspecting there will be lots of green today.Line’s fancy press passes. Very cool.Line characters guard the entrance to the auditoriumLine’s in-house media crew getting readyCEO Akira Morikawa on stage. Nice suit.Line animations play before intermissionDuring the 20 minute break, attendees could check out the line store. These three greet you at the entrance.Line Pop and Line Pokopang roulette. Win some balloons and other merch.Line character James etched in frosted glass on the store windowLine characters were in attendance too, getting pics taken with attendeesmore photo opsLine character figures near the entranceA souvenir from the show. Line character donut. I bit into his head!
Readers may recall back in April when we featured the very clever Stamp Messenger, an app that lets users send animated stamps in Facebook messages. Since then, of course, Facebook has added support for its own stickers, although they’re not especially impressive. But the company behind Stamp Messenger, Tokyo-based Pickles Inc., has been busy with something else in the meantime. Now it is bringing Asian sticker fun to Twitter via its new app PicTwick. It’s an iOS Twitter client that, in addition to having a slick design, lets you send sticker images to your friends quickly and easily. Check out our demo video above to see how it works. It’s a media-rich experience, supporting the in-line display of photos and video from 13 different services, including Instagram, Pinterest, YouTube, Vimeo, Vine, Tumblr, Path and more. And for those who like a customized Twitter client, PicTwick includes 11 different colorful skins – although so far I find myself liking the wood finish of the default theme very much. You can also load your own backgrounds from a wide selection, or even load your own background from your camera roll. But it should be noted that viewing these stickers outside the app…
Readers may recall back in April when we featured the very clever Stamp Messenger, an app that lets users send animated stamps in Facebook messages. Since then, of course, Facebook has added support for its own stickers, although they’re not especially impressive.
But the company behind Stamp Messenger, Tokyo-based Pickles Inc., has been busy with something else in the meantime. Now it is bringing Asian sticker fun to Twitter via its new app PicTwick. It’s an iOS Twitter client that, in addition to having a slick design, lets you send sticker images to your friends quickly and easily. Check out our demo video above to see how it works.
It’s a media-rich experience, supporting the in-line display of photos and video from 13 different services, including Instagram, Pinterest, YouTube, Vimeo, Vine, Tumblr, Path and more.
And for those who like a customized Twitter client, PicTwick includes 11 different colorful skins – although so far I find myself liking the wood finish of the default theme very much. You can also load your own backgrounds from a wide selection, or even load your own background from your camera roll.
But it should be noted that viewing these stickers outside the app is not as smooth as it is from within PicTwick. Users will see a web link with the sticker, as well as links that encourage you to download the application. (Update: It looks like you can view them on Twitter, but not in direct messages) [1].
It’s still a pretty solid Twitter client though, even if you never send a single sticker. So if you’d like to try out PicTwick for yourself, you can get it for free over on the App Store. (h/t Weekly Ascii)
I’d also love to see List support, although I expect that wouldn’t be a priority for Pickles. ↩
See the original story in Japanese. Telepathy is a Japanese startup focused on developing wearable technology. The company is led by serial entrepreneur Takahito Iguchi, the inventor of the pioneering augmented reality app Sekai Camera. Telepathy announced today it has raised $5 million from Silicon Valley-based VC Firsthand Technology Value Fund (NASDAQ:SVVC). The fund is known for having previously invested in prominent tech companies including Facebook and Twitter. The startup unveiled its first product, Telepathy One, last year at SXSW, positioned as a direct competitor to Google Glass. There will be an SDK for app developers this fall, and the company will begin marketing the device in 2014. With these new funds, the company will hire more engineers to work at its headquarters in Silicon Valley. Iguchi explained: Wearable technology will enable the next wave in social networking, […] and the initial response to our Telepathy One prototype has been astounding. The $5 million funding will enable us to enrich the user experience of Telepathy One, which we expect to bring to market in 2014. If you are a hardware or software engineer interested in working with the company, you can find more details here. The startup also announced today…
Telepathy is a Japanese startup focused on developing wearable technology. The company is led by serial entrepreneur Takahito Iguchi, the inventor of the pioneering augmented reality app Sekai Camera. Telepathy announced today it has raised $5 million from Silicon Valley-based VC Firsthand Technology Value Fund (NASDAQ:SVVC). The fund is known for having previously invested in prominent tech companies including Facebook and Twitter.
The startup unveiled its first product, Telepathy One, last year at SXSW, positioned as a direct competitor to Google Glass. There will be an SDK for app developers this fall, and the company will begin marketing the device in 2014. With these new funds, the company will hire more engineers to work at its headquarters in Silicon Valley.
Telepathy’s Takahito Iguchi, chief investment officer of Firsthand Kevin Landis
Iguchi explained:
Wearable technology will enable the next wave in social networking, […] and the initial response to our Telepathy One prototype has been astounding.
The $5 million funding will enable us to enrich the user experience of Telepathy One, which we expect to bring to market in 2014.
If you are a hardware or software engineer interested in working with the company, you can find more details here.
The startup also announced today that Peter Hoddie, the former QucikTime architect at Apple, has joined its advisory board. They plan to bring his experience in digital video technology to the development of their wearable device.
For more infomation on Telepathy One, check out the short news clip below.
See the original story in Japanese. Booklap is a handy service that helps you find great books. It does so by presenting quotes from books that have that impressed other users. Tokyo-based Prosbee, the startup behind the initiative, recently announced it has partnered with the world’s second largest search engine, Baidu, to provide this quote presentation on the Japanese version of Hao123, a web directory from the Chinese search giant. According to Alexa, Hao123 ranks as the 29th most popular global site, and 6th in Mainland China. This traffic volume is about equal to that of Google Japan, MSN, or Pinterest. The site has a significant presence among users over 30. And with this partnership, the startup aims to make more middle-aged users aware of its service. Booklap is presenting its content for Japanese users, but they have been aggressively participating in many startup competitions outside Japan. This leads us to believe that they’re interested in business expansion around the Asian region. We’ve asked Baidu about whether they plan to extend this collaboration beyond the Japanese language, but we have not yet received any comment on that. In an entertainment industry crowded with various media formats, busy consumers everywhere want…
Booklap is a handy service that helps you find great books. It does so by presenting quotes from books that have that impressed other users. Tokyo-based Prosbee, the startup behind the initiative, recently announced it has partnered with the world’s second largest search engine, Baidu, to provide this quote presentation on the Japanese version of Hao123, a web directory from the Chinese search giant.
According to Alexa, Hao123 ranks as the 29th most popular global site, and 6th in Mainland China. This traffic volume is about equal to that of Google Japan, MSN, or Pinterest.
The site has a significant presence among users over 30. And with this partnership, the startup aims to make more middle-aged users aware of its service.
Booklap is presenting its content for Japanese users, but they have been aggressively participating in many startup competitions outside Japan. This leads us to believe that they’re interested in business expansion around the Asian region. We’ve asked Baidu about whether they plan to extend this collaboration beyond the Japanese language, but we have not yet received any comment on that.
In an entertainment industry crowded with various media formats, busy consumers everywhere want a service that recommends books they’ll like. So I expect the startup to start working on global expansions as soon as possible.
Hao123 was launched back in 1999 and was acquired by Baidu in 2004. The directory launched its Japanese version back in 2012, and has been gathering attractive content to establish a solid presence in the Japanese market. Prior to partnering with Booklap, the Chinese giant also started content syndication with Japanese entertainment wesite Bokete.jp.
Booklap raised 20 million yen (approximately $200,000) last month from Incubate Fund, Voyage Ventures, and Genuine Startups.
See the original story in Japanese. BearTail, a startup comprised mainly of graduates from Tsukuba University, today unveiled a cloud-based household accounting solution called Dr. Wallet. The service lets you do personal finance data entry by simply scanning your receipts. It was launched in beta back several months ago, and is now available for the Android platform. In Japan, there are more than a few competitors in this space. Since last year, we’ve seen more than 20 startups providing cloud-based accounting services for freelancers and SMEs. (See our previous article for more info.) In terms of differentiation from conventional services, Dr. Wallet does not use OCR (optical character recognition) but instead depends on human-powered data entry for ensuring accuracy. It also automatically sorts and classifies your purchases. With this human-powered processing, the startup could achieve data entry accuracy of up to 99.98%, likely enough to ease users’s concerns of erroneous inputs. But why is this startup providing the service for free when the back-end human component is likely so costly and time-consuming? We’re told that BearTail is exploring monetizing the accounting service with big data solutions. If they collect purchase histories from users, they establish some behavior models. For example,…
BearTail, a startup comprised mainly of graduates from Tsukuba University, today unveiled a cloud-based household accounting solution called Dr. Wallet. The service lets you do personal finance data entry by simply scanning your receipts. It was launched in beta back several months ago, and is now available for the Android platform.
In Japan, there are more than a few competitors in this space. Since last year, we’ve seen more than 20 startups providing cloud-based accounting services for freelancers and SMEs. (See our previous article for more info.)
In terms of differentiation from conventional services, Dr. Wallet does not use OCR (optical character recognition) but instead depends on human-powered data entry for ensuring accuracy. It also automatically sorts and classifies your purchases. With this human-powered processing, the startup could achieve data entry accuracy of up to 99.98%, likely enough to ease users’s concerns of erroneous inputs.
But why is this startup providing the service for free when the back-end human component is likely so costly and time-consuming? We’re told that BearTail is exploring monetizing the accounting service with big data solutions. If they collect purchase histories from users, they establish some behavior models. For example, if you find users who frequently stay at a certain hotel or use a beauty salon, you can give them a discount coupon that encourages them to pay with a specific brand of credit card.
This scheme calls to mind fellow Japanese startup Sansan, which operates a free CRM business card solution called Eight. Their strategy is also “Grow first, monetize later”, building a reputation and driving users to their high-end service Link Knowledge.
BearTail unveiled a subscription-based, e-commerce service called Amazon Gacha back in February, which randomly selects items from Amazon’s showcase and delivers them to users. But it was subsequently forced to shut down in order to avoid a possible infringement on Amazon’s trademark. But I believe its new service is well thought out in terms of a monetization, and it will be an interesting company to watch as it continues to grow.
For Japanese coverage of Line’s event, see here and here. Line Corporation held a press conference today in Tokyo where it revealed some information about its progress this far, as well as its plans for the near future. It was at this same ‘Hello Friends in Tokyo’ event last year that the company announced that it would expand from a chat application to a mobile platform. Now hosting everything from games to manga to news, Line is has become a mobile content portal that is wildly popular in Japan and quickly growing around the world. The company disclosed the most recent user numbers for its Line service, with 230 million registered users. Of those, 47 million come from Japan, 18 million from Thailand, 17 million from Taiwan, 15 million from Spain, and 14 million in Indonesia. Information with high public value can be disseminated faster and widely on Line in times of disaster There have been over 7 billion messages and 1 billion stickers sent as of August 2013. And as we previously mentioned, the company made 9.77 billion yen in Q2, a 66.9% increase over the same period last year. CEO Akira Morikawa took the stage to give some…
For Japanese coverage of Line’s event, see here and here.
Line Corporation held a press conference today in Tokyo where it revealed some information about its progress this far, as well as its plans for the near future.
It was at this same ‘Hello Friends in Tokyo’ event last year that the company announced that it would expand from a chat application to a mobile platform. Now hosting everything from games to manga to news, Line is has become a mobile content portal that is wildly popular in Japan and quickly growing around the world.
The company disclosed the most recent user numbers for its Line service, with 230 million registered users. Of those, 47 million come from Japan, 18 million from Thailand, 17 million from Taiwan, 15 million from Spain, and 14 million in Indonesia.
Information with high public value can be disseminated faster and widely on Line in times of disaster
There have been over 7 billion messages and 1 billion stickers sent as of August 2013. And as we previously mentioned, the company made 9.77 billion yen in Q2, a 66.9% increase over the same period last year.
CEO Akira Morikawa took the stage to give some brief updates about the service. He revealed that the app is seeing 63,000 new users every hour. And on Google Play, Line is one of the few apps to exceed 100 million users. He says that while it is a service born in Japan, it now has 80% of its users elsewhere. ¶
Morikawa also pointed out the usefulness of Line during disasters:
Information with high public value can be disseminated faster and more widely on Line in times of disaster. It is starting to become a sort of infrastructure. We’d like to turn like into a common language across the world, and our growth strategy is based on this.
Chief strategy and marketing officer, Jun Masuda
Jun Masuda, the company’s chief strategy and marketing officer, said that there have been 290 million downloads of Line’s family of apps. This includes 48 million for Line Camera, 14 million for Line Play, 13 million for Line Card, and 8 million for Line Brush. For some Japan-specific services, good progress has been seen too. Line Manga for example has 3 million downloads. ¶
As we have noted before, Line’s repertoire of games has been successful as well, with over 190 million downloads. It was also revealed for the first time today that Line Timeline has 73 million users around the world. It has grown by 330% says Masuda.
Masuda also disclosed that sticker sales, which are a huge part of the company’s business, now accounts for more than 1 billion yen per month (or more than $10 million). ¶
He spoke about the company’s merchandise licensing business, noting the sales of Line character goods already account for 4 billion yen in sales. He added that the company will be rebranding the character business as ‘Line Friends’, and they hope to accelerate that business in the future. ¶
Line’s director Takeshi Idezawa
He also explained that in some developing countries, many people would like to buy stickers and play games, but they can’t because of the credit card barriers. He explained that moving forward they will support Paypal and prepaid cards as well, the latter starting in Japan at major convenience stores like 7-eleven and Lawson. ¶
After Masuda, Line’s director Takeshi Idezawa took the stage to speak about the company’s marketing business. He explained that the nature of mobile messaging lets companies develop an emotional bond with their customers. He pointed to Lawson has a standout company using the platform, now with more than 10 million friends. 500,000 of these have used the company’s Line-distributed coupons in stores. ¶
Idezawa added that they also want to expand their marketing efforts to new regions across the globe, using it in other markets as they have thus far here in Japan. ¶
Masuda spoke about Line’s game platform, disclosing that they had 2.6 billion yen in monthly revenue in July 2013. Line Games are based on your real social graph, playing with your actual friends. And based on that idea their games have been casual and simple enough for anyone to start playing at any time. ‘Ease of start’ was important for any games they bring to their platform. He says that Line Pop now has 32 million downloads and 4.3 billion yen in total revenue. Line Bubble has 25 million downloads and 1.9 billion yen in total revenue.
Both Line Wind runner and Line Pokopang had 14 million downloads a piece to date, the latter being particularly successful having just launched in May.
Line Games now aspires to go global, after experiencing success in Japan and around Asia. To that end, they will be rolling out a new lineup of games, including Sonic Dash through coorperation with Sega. ¶
Our next target is to turn Line into a universal language.
CEO Morikawa said that Line is the fastest growing globalized service, supporting a 17 languages starting this month, with more to come. They are trying to be the top instant message brand in each country, and to do this they need more locally relevant content, and they have processes in place for that. He provided the examples of Thailand and Spain where they have been moving up while competitor What’s App has not been doing quite as well.
They also have involved local celebrities to help promote Line in different regions like Indonesia, India, and Mexico. Line is now targeting 300 million by the end of this year, and they will be active in the US and Europe to reach that goal. When asked about North America in the Q&A session, Morikawa says that we can expect to see some activity near the end of this year. He added “Our next target is to turn Line into a universal language.” ¶
Masuda again took the stage to explain that the company’s new 3C plan, focusing on communication, contents, and commerce. He introduced a few new upcoming services, first announcing video calls. This is not entirely surprising, given the recent trend of companies jumping into mobile video.
He also revealed that Line Music will be rolled out soon, not a separate app but rather included in Line’s basic functions. Masuda said that you’ll be able to listen and share with friends too, although it will be curious to see how many music labels are on board with this when it launches. The service will not be just for Japan, but outside the country as well.
The third new service announced will be Line Mall. The idea here, says Masuda, will be to create a new shopping experience on Line.
Development of these new services are being finalized and they are coming in the fall of 2013.
For more information on the growth of Line and its vast repertoire of apps, please check out our interactive Line Timeline which chronicles its growth from its launch back in 2011.
Rick Martin
Masaru Ikeda
