Since its launch back in 2001, the latter has been a provider of price comparison sites and commerce-focused vertical media such as Travel.jp, Hotel.jp, and Coneco.net to Japanese online consumers. The company is also known to have invested in Indonesian price comparison site Telunjuk and Singapore’s travel metasearch service Flocations.
Upon the acquisition, the company was split into two companies corresponding to different business fields. One company rebranded as Osenikku and will continue operating Coneco.net. And the CEO formed a new company called Venture Republic, which take care of the travel-related media. As a result, the comparison site business has been entirely handed over to Yahoo Japan.
Since December of 2010, Venture Republic has been providing user-generated product reviews on consumer products in Yahoo Japan’s e-commerce channel. With the acquisition, the portal giant aims to provide a better user experience to its e-commerce customers.
Venture Republic was founded by Japanese businessman Kei Shibata back in 2001, and subsequently listed on the JASDAQ market back in 2009. Later on it was delisted when he bought back its shares.