2013.10.3

Japanese iPhone add-on enhances bland meals with BBQ smell

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hana-yakiniku-wide

Readers may recall when we previously featured the work of Japanese digital media company Kayac back in March. Their augmented reality Hatsune Miku pizza boxes for Dominos Japan were a great example of digital marketing.

Now Kayac has another fun production, this time producing a fun iPhone attachment and app combo in cooperation with Chatperf and their Scentee mobile add-on that plugs into your headphone jack. Their ‘Hana Yakiniku’ (roughly translated as ‘nose barbecue meat’) is a small device/app kit intended to improve your eating experience by emitting the delicious smell of barbecue.

3 flavors: ribs, butter potatoes, and cow tongue

For for example, lets say you’re on a diet and can only eat small salads or some white rice or something – in that case, Hana Yakiniku would enhance your bland food with a tastier smell. Currently it comes in three flavors: ribs, butter potatoes, and cow tongue (common at barbecue restaurants in Japan).

If you’re eager to try this one out, you’ll have to wait a little while longer. Hana Yakiniki doesn’t go one sale until November 15. But when it does it will be pretty affordable, selling for the price of 3,654 yen (or about $36). Cartridge refills can be purchased for 100 yen for a three-pack. You’ll be able to order yours over on Amazon Japan.

If you’d like an explanation of how Hana Yakiniku works, check out the (rather cringeworthy) demo video below [1].


  1. While this is a pretty fun idea, the voiceover and copywriting in their promo video (much like the Hatsune Mike promo previously) is pretty awful.  ↩

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Rick Martin

Rick Martin

Rick Martin is a Canadian living in Japan, and is a writer and editor for The Bridge. For feedback or story pitches, feel free to contact him here.

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