Japanese iPhone add-on enhances bland meals with BBQ smell

Rick Martin by Rick Martin on 2013.10.3


Readers may recall when we previously featured the work of Japanese digital media company Kayac back in March. Their augmented reality Hatsune Miku pizza boxes for Dominos Japan were a great example of digital marketing.

Now Kayac has another fun production, this time producing a fun iPhone attachment and app combo in cooperation with Chatperf and their Scentee mobile add-on that plugs into your headphone jack. Their ‘Hana Yakiniku’ (roughly translated as ‘nose barbecue meat’) is a small device/app kit intended to improve your eating experience by emitting the delicious smell of barbecue.

3 flavors: ribs, butter potatoes, and cow tongue

For for example, lets say you’re on a diet and can only eat small salads or some white rice or something – in that case, Hana Yakiniku would enhance your bland food with a tastier smell. Currently it comes in three flavors: ribs, butter potatoes, and cow tongue (common at barbecue restaurants in Japan).

If you’re eager to try this one out, you’ll have to wait a little while longer. Hana Yakiniki doesn’t go one sale until November 15. But when it does it will be pretty affordable, selling for the price of 3,654 yen (or about $36). Cartridge refills can be purchased for 100 yen for a three-pack. You’ll be able to order yours over on Amazon Japan.

If you’d like an explanation of how Hana Yakiniku works, check out the (rather cringeworthy) demo video below [1].

  1. While this is a pretty fun idea, the voiceover and copywriting in their promo video (much like the Hatsune Mike promo previously) is pretty awful.  ↩

Rick Martin

Rick Martin

Rick Martin is a Canadian living in Japan, and is a writer and editor for The Bridge. For feedback or story pitches, feel free to contact him here.