Japan’s Mixi acquires Line’s match-making subsidiary for $10.9M

Rick Martin by Rick Martin on 2013.10.2

youbride

Japanese social networking giant Mixi has acquired Line’s subsidiary Diverse, a company focusing on the marriage business and match-matching, for 1.07 billion yen (about 10.9 million dollars).

Diverse is an entity that has been around since 2000, perhaps best known for running its match-making site YouBride.jp, which currently has more than 780,000 members, with 66% men and 34% women [1]. According to YouBride’s own figures, their female membership skews a little younger than their male membership (see chart below).

Mixi will acquire all shares of Diverse, which will officially split off from Line in December. But Diverse will proceed with further development on its own independently.

For Mixi, this acquisition means that its business portfolio is growing increasingly diverse in recent months. Readers may recall that back in September we featured six of their mobile applications, including Nohana, which was spun off by the company in August.

[Via Livedoor News]


  1. Checked at the time of writing.  ↩

Rick Martin

Rick Martin

Rick Martin is a Canadian living in Japan, and is a writer and editor for The Bridge. For feedback or story pitches, feel free to contact him here.

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