2013.10.22

WeChat turns to Japanese startup Quan for mobile sticker content

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Japanese startup Quan announced today that it has partnered with Chinese internet giant Tencent to provide stamp content within the latter’s WeChat mobile messaging app, starting today. The first set of stamps will be a Mr. Egg character set, downloadable for free from within the chat application (pictured below).

Quan has built an interesting business model on top of cute, exportable Japanese content. It’s very much the same flavor of content that has led to the global success of other cute Japanese apps such as CocoPPa or Decopic. But in addition to its ‘kawaii’ appeal, Quan is riding the message app wave, with its app myStickerShop and other sticker-related business.

Currently, when it comes to chat-related content, Quan has over 200 characters under its belt. Recently the company has been focused on obtaining licenses for even more, which should help solidify its reputation as the go-to company for this kind of mobile content.

Readers may recall that we interviewed the company’s CEO Kazuhiro Mizuno earlier in the year about his company’s business in Thailand, including a tie-up with the nation’s largest mobile operator, AIS. They plan to establish a subsidiary in Thailand by the end of the year.

As for Tencent, this is not the first time that it has turned to Japanese expertise to improve its mobile offerings. The company previously enlisted Japan-based Nanameue Inc to develop its MotionPics Maker app for WeChat.

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Rick Martin

Rick Martin

Rick Martin is a Canadian living in Japan, and is a writer and editor for The Bridge. For feedback or story pitches, feel free to contact him here.

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