Japan’s Kakaku just announced the launch of a new website called All For Me, an online service for semi-custom bras. This sort of better-fitting commerce has been getting some hype in the overseas market with companies like True&Co and Brayola. Now this sort of service is available for Japanese women as well. In many ways, it’s like Shoes of Prey, the online custom-made shoes service.
Kakaku’s new website seems to be more design-focused rather than providing the perfect fit. There are over 1.6 million combinations available and users can mix and match different patterns and colors to make their dream bra. There are 17 different bra sizes available too, which is a good start for the service.
To deliver great quality in both bra design and quality, every bra is manufactured in Japan. For women who are uncertain about sizes, All For Me provides a free rental service so that users can try them out at home.
As far as we can tell, the aforementioned Shoes of Prey is doing pretty well among Japan’s female demographic. One of the main reasons for this is because they provide a solution to size problems that many women have. This sort of solution might be more needed than cute designs for a bra service, so it will be interesting to see how the company’s strategy plays out as the service expands.
All For Me’s semi-customized bras are available for 9,980 yen (or about $98). Payment can be made by various credit cards or at convenience stores.