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Japanese deli delivery service begins closed beta for corporate users

Junya Mori 2013.12.06

How many business people care about the nutritional balance of their diet? For busy professionals, maintaining a balanced diet can be especially tough to manage during work days.

Chisan is a delicatessen delivery company in Japan. It has operated a deli delivery service called Okan, targeting single businessmen who live alone [1]. The company started a new service on November 25 called ‘Office Okan’, delivering additive-free Japanese deli to offices. It is currently accepting corporate users applications for its closed beta version.

Okan is a service that regularly delivers Japanese deli to a registered addresses. Since the B2C service was launched on March 26 this year, approximately 200 users have subscribed to the service. The new service, Office Okan, caters to corporate users.

With Office Okan, corporate customers will receive Japanese deli once a month, since the deli lasts about a month. The package contains 15 kinds of Japanese home-style deli, including “simmered mackerel in miso” and “simmered meat and potatoes”. Brown rice, which lasts about a month, is also available as an additional order. These can be refrigerated, and users can prepare the meal in about minutes.

The company’s CEO, Keita Swaki, says the service can replace lunch, dinner, and even in-between snacks with healthy Japanese deli. Chisan aims to provide opportunities to ensure a well-balanced diet, giving business people an easy way to manage it.

We use the word ‘deli’ as a loose translation here, as the foods included can include meat, fish, beans, vegetables, and more. You can browse the kinds of foods on the Okan.jp site. ↩

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San Francisco-based Kamcord wants Asia to record and share more mobile gaming videos

Rick Martin 2013.12.05

While this week’s Infinity Ventures Summit in Kyoto was largely a domestic affair, there were a number of out-of-towners in attendance looking to kickstart their operations in Japan. One of these was San Francisco-based Kamcord, a startup that hopes to capitalize on mobile gamers’s social tendencies. The young startup offers an SDK that enables game developers to put a ‘movie’ button in game, and when it is pressed, they can then share video clips/replays of their game play. These can be shared directly to Kamcord where they can be viewed by other gamers, or they can be shared to places like YouTube, Facebook, Twitter, or even email [1] And so yesterday at IVS, co-founder Adi Rathnam was in attendance in Kyoto, speaking to potential game company partners here in Japan that might make use of their screen capture service, which is already built into 160 mobile games to date. Their closest competitor right now is Finland’s Applifier, which is similar in that it also provides recording and sharing of game content, but focused more on cross-promotional ads through video. Here on The Bridge we often share screen capture movies of games and apps we like, but the process is not…

The young startup offers an SDK that enables game developers to put a ‘movie’ button in game, and when it is pressed, they can then share video clips/replays of their game play. These can be shared directly to Kamcord where they can be viewed by other gamers, or they can be shared to places like YouTube, Facebook, Twitter, or even email [1]

And so yesterday at IVS, co-founder Adi Rathnam was in attendance in Kyoto, speaking to potential game company partners here in Japan that might make use of their screen capture service, which is already built into 160 mobile games to date. Their closest competitor right now is Finland’s Applifier, which is similar in that it also provides recording and sharing of game content, but focused more on cross-promotional ads through video.

Here on The Bridge we often share screen capture movies of games and apps we like, but the process is not a simple one, requiring specialized software and some patience as well. Having Kamcord built into the game itself certainly makes the process accessible enough for the average gamer, removing the normal obstacles from the video sharing process.

Logically, it makes sense for Kamcord to target the most developed mobile nations in Asia, including Japan and Korea. But perhaps the most interesting market for Kamcord, I think, is China. With Tencent as their major investor, WeChat is a natural and logical partner, says Adi. But China’s affinity for sharing user generated game videos on popular video streaming platforms like Youku would likely mean an easy victory for Kamcord. They will have to bring some local games into their repertoire though of course. Adi elaborates:

Expanding to China, Japan, and Korea is a top priority for us. Our plan to do so involves localizing our product into Chinese, Japanese, and Korean and letting users share content to the messaging apps that are so popular in Asia. Line, Kakao, and WeChat are doing an awesome job growing their user base and driving downloads to games, and we’d love to work with these companies to create a rich experience for users.

As for monetization, Kamcord is still focused on building its community for the time being, but I understand they’ll look at a variety of options from driving installs to advertising.

I’d be surprised if game developers and publishers here in Japan don’t recognize the potential that exists in having enthusiastic fans help market their games using videos. It may require some forward thinking on their part, and a little more trust in user-generated content, but I expect we’ll see many of them jump on the Kamcord bandwagon soon.

I understand the video files are not very big, often around 5 or 10 megabytes. ↩

news

Japanese mobile captcha startup Capy wins IVS Launchpad, has more plans ahead

Rick Martin 2013.12.05

This is part of our coverage of the Infinity Ventures Summit Kyoto 2013 Last week I had a chance to catch up with the folks from Capy in an office they’re working out of in Shibuya. The founder of the up-and-coming Japanese startup and CEO Mitsuo Okada first developed the concept behind his secure captcha service while studying at Kyoto University. Capy’s value proposition, for those unfamiliar with it, is that it’s less frustrating than the twisted letter solution of convention captchas, replacing it with a sort of sliding image puzzle that robots cannot complete (see below). While talking with Okada and his colleagues last week, I happened to mention that I’d be attending the Infinity Ventures Summit 2013 in Kyoto. “Oh, we’ll be there too,” said Okada. Skip to a week later where Okada pitched his captcha technology in front of a packed hall at the Westin Hotel Kyoto. They were one of 12 startups that took to the stage, but Capy was judged to be the best of them all. We first interviewed Okada about Capy way back in August, so they aren’t a newcomer to us. But among Japanese startups, the company does stand out in that…

This is part of our coverage of the Infinity Ventures Summit Kyoto 2013

Last week I had a chance to catch up with the folks from Capy in an office they’re working out of in Shibuya. The founder of the up-and-coming Japanese startup and CEO Mitsuo Okada first developed the concept behind his secure captcha service while studying at Kyoto University. Capy’s value proposition, for those unfamiliar with it, is that it’s less frustrating than the twisted letter solution of convention captchas, replacing it with a sort of sliding image puzzle that robots cannot complete (see below).

While talking with Okada and his colleagues last week, I happened to mention that I’d be attending the Infinity Ventures Summit 2013 in Kyoto.

“Oh, we’ll be there too,” said Okada.

Skip to a week later where Okada pitched his captcha technology in front of a packed hall at the Westin Hotel Kyoto. They were one of 12 startups that took to the stage, but Capy was judged to be the best of them all.

We first interviewed Okada about Capy way back in August, so they aren’t a newcomer to us. But among Japanese startups, the company does stand out in that it has taken a pretty global approach from the very beginning, initially launching the business in the US [1].

Even though conventional captchas can be frustrating, I’ve always admired the elegance of reCAPTCHA which makes us of user input not as a security precaution, but also as a means of digitizing books. Two birds with one stone. But Capy will be able to do something similar as well, and I think that’s why it has such great potential.

capy-awards — Okada-san all smiles on stage after winning IVS Launchpad

Websites that use Capy can repurpose its validation screen as a space to advertise, and that’s especially useful given how precious space is on a typical smartphone screen. Capy will have free and premium versions, the free version being ad-supported, and with the premium version, a publisher can use whatever image they want. Right now, the company is focusing on developing the premium version. In addition to advertising, there are other purposes for which Capy images could be used. They’re hoping to attend SxSW next year, and so I expect that many of the things they are currently working on should be ready for showtime by then.

Okada tells me that currently Capy is providing 50,000 captchas per day across three or four clients here in Japan. This is the perfect test market he says, because Japan is very closed. They still have improvements they want to make in user interface and experience, but I’m told they still need more engineers. Currently they are still just a team of four with only two engineers.

Their mentor and angel investor is security expert William Saito, with series A funding last May. I expect that a lot more eyes will be on Capy after their win at IVS Launchpad. So look forward to hearing more from them in the next year or so.

Capy is incorporated in Delaware. ↩

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Japanese tech giant collects job application fee from graduates to narrow the field

Yukari Mitsuhashi 2013.12.05

We previously wrote about Niconico Douga, a popular Japanese social video platform. With over 30 million registered users and two million paid users, the company behind the site, Dwango is one of the major tech companies here in Japan. Dwango recently made an interesting announcement regarding employment of fresh graduates. For its 2015 entry exam, the company will charge a 2525 yen (or about $25) fee. (2525 because of ‘Niconico’ douga). This system only applies to those residing in areas around Tokyo, and does not apply to those living in the countryside. This strategy was taken to attract only those who are truly passionate and serious about working at Dwango. The collected money will be subsequently donated to charity. According to Japan’s Ministry of Health, Labour and Welfare, the employment rate for graduating students is high as 93.9%. With the spread of technology and mobile phones, students can now apply to over 100 companies with a push of a button online. But Dwango explains that the number of available employment spots have not changed. And the increase in the number of application naturally means more work for the hiring side to narrow the field to the best candidates. Back in…

Dwango recently made an interesting announcement regarding employment of fresh graduates. For its 2015 entry exam, the company will charge a 2525 yen (or about $25) fee. (2525 because of ‘Niconico’ douga). This system only applies to those residing in areas around Tokyo, and does not apply to those living in the countryside. This strategy was taken to attract only those who are truly passionate and serious about working at Dwango. The collected money will be subsequently donated to charity.

According to Japan’s Ministry of Health, Labour and Welfare, the employment rate for graduating students is high as 93.9%. With the spread of technology and mobile phones, students can now apply to over 100 companies with a push of a button online. But Dwango explains that the number of available employment spots have not changed. And the increase in the number of application naturally means more work for the hiring side to narrow the field to the best candidates.

Back in April, we introduced a unique startup called Wild Card, which works to ease the job-hunting process for fresh graduates. As we mentioned at that time, the typical job-hunting process for such graduates begins in the fall of their junior year where they spend around six months to a year searching for their dream jobs. For big companies (i.e. those with over 5,000 employess), the job openings to applications ratio can be as low as 0.60.

We can expect to see more startups dedicated to disrupting the traditional job-hunting process, as well as creative tactics from employers to ease the rush on their end.

Recently we have also seen the emergence of a new website called Recme, which allows job-seeking students to post a 30- to 90-second long self-introduction video to appeal to potential employers. Leading Mark, the company behind Recme received funding of 50 million yen from Cyberagent Ventures in November.

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How can Yahoo Japan fend off emerging e-commerce challengers?

Takeshi Hirano 2013.12.04

This is part of our coverage of Infinity Ventures Summit Kyoto 2013 See the original story in Japanese. The Japanese e-commerce market has a volume of $83 billion, but that accounts for only 10% of the country’s entire retail market [1]. Users in Japan have shifted to browsing on mobile, and that’s where the Japanese e-commerce industry will move as well. On day one of the Infinity Ventures Summit 2013, we heard from Yahoo Japan’s Takao Ozawa, whose title within the Internet giant is the head of ‘shopping company’. He shared some thoughts about how e-commerce companies can give users ways to discover new things to buy [2]. E-commerce giant Rakuten is said to be have over 100 million items on its platform, which helps you understand how important discovery and recommendation technologies will be for the e-commerce industry in the future. This session was moderated by Hirofumi Ono, of Infinity Ventures Partners. In a response to his queston about how e-commerce platforms should communicate or suggest possible purchases to customers, Ozawa noted that there are three keys: curation, search, and recommendation. He elaborated: Yahoo (Japan) is a search technology company. We’re actually using Google’s engine though. When you try…

This is part of our coverage of Infinity Ventures Summit Kyoto 2013

See the original story in Japanese.

The Japanese e-commerce market has a volume of $83 billion, but that accounts for only 10% of the country’s entire retail market ^[1]. Users in Japan have shifted to browsing on mobile, and that’s where the Japanese e-commerce industry will move as well.

On day one of the Infinity Ventures Summit 2013, we heard from Yahoo Japan’s Takao Ozawa, whose title within the Internet giant is the head of ‘shopping company’. He shared some thoughts about how e-commerce companies can give users ways to discover new things to buy ^[2]. E-commerce giant Rakuten is said to be have over 100 million items on its platform, which helps you understand how important discovery and recommendation technologies will be for the e-commerce industry in the future.

This session was moderated by Hirofumi Ono, of Infinity Ventures Partners. In a response to his queston about how e-commerce platforms should communicate or suggest possible purchases to customers, Ozawa noted that there are three keys: curation, search, and recommendation. He elaborated:

Yahoo (Japan) is a search technology company. We’re actually using Google’s engine though. When you try to find something with a keyword like ‘TV’ on our platform, it gives you back few relevant results. This was fortunately fixed. Compared to other recommendation platforms, we have more capability to assess what pages or sites our users have browsed, and which ones can give them more relevant recommendations. We all know Amazon is very good at recommendation. But Yahoo Japan might provide better results since it has such an enormous number of active users in this country.

Yahoo News is also optimizing its interface for mobile browsing, and that may represent another chance to drive traffic to the e-commerce channel by inserting recommendations between articles. Our readers may recall news curation app Gunosy found success inserting ads between news headlines or articles.

Speaking to the recent trend of emerging ‘instant’ e-commerce platforms such as Stores.jp and Base, he encouraged retailers using these platforms to use Yahoo Shopping too, and that prompted a big laugh from the audience.

I think what Stores.jp and Base are providing are functions. I expect to give retailers ways to automate setting up a shop on Yahoo Shopping when they do that on both Stores.jp and Base. We’re a media platform, which is better at acquiring users. I think the combination of function and media will make for the best business results.

I’m skeptical if Yahoo Japan is serious about partnering with the emerging e-commerce platforms, but it is interesting to see how the platforms will generate a strong lead for their merchants.

According to the Japanese ministry of economy, trade, and industry. ↩
A serial entrepreneur who launched a second-hand book and video marketplace EasySeek, established a professional baseball team at Rakuten, and invested in many emerging startups like Star Festival, Nanapi, and Tokyo Otaku Mode. He sold his social marketing agency Crocos to Yahoo Japan back in August of 2012, and joined YJ Capital (the investment arm of Yahoo Japan) to help cultivate its investment and e-commerce businesses. ↩

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Japanese fashion commerce site Muse＆Co passes $1M in monthly sales

Takeshi Hirano 2013.12.04

See the original story in Japanese. This is part of our coverage of the Infinity Ventures Summit Kyoto 2013 On day one of the Infinity Ventures Summit 2013 in Kyoto, I had a chance to speak with Hirotake Kubo, the CEO of Japanese fashion flash-sale commerce site Muse&Co. The startup was launched back in 2012, and raised 350 million yen (approximately $3.4 million) from several Japanese investment companies including Infinity Venture Partners back in May. According to Kubo, their monthly sales are now almost double what they were a half year ago, and have reached 100 million yen ($1 million). The Bridge: Your company has grown rapidly in the last half year. What happened? Kubo: We were only providing flash sale services, but it might not have been interesting enough for users. So we added curated content about fashion, and this helped us improve our conversion rate among our users. The Bridge: Adding curated content is not such a unique strategy to build a userbase. What was the key? Kubo: A list of items recommended by other users will not have such a great impact. So we used celebrities and asked them to recommend their favorite items on our site….

See the original story in Japanese.

This is part of our coverage of the Infinity Ventures Summit Kyoto 2013

On day one of the Infinity Ventures Summit 2013 in Kyoto, I had a chance to speak with Hirotake Kubo, the CEO of Japanese fashion flash-sale commerce site Muse&Co. The startup was launched back in 2012, and raised 350 million yen (approximately $3.4 million) from several Japanese investment companies including Infinity Venture Partners back in May.

According to Kubo, their monthly sales are now almost double what they were a half year ago, and have reached 100 million yen ($1 million).

The Bridge: Your company has grown rapidly in the last half year. What happened?

Kubo: We were only providing flash sale services, but it might not have been interesting enough for users. So we added curated content about fashion, and this helped us improve our conversion rate among our users.

The Bridge: Adding curated content is not such a unique strategy to build a userbase. What was the key?

Kubo: A list of items recommended by other users will not have such a great impact. So we used celebrities and asked them to recommend their favorite items on our site. But consumers are very smart and will only buy items if they are good. So we carefully choose people who recommend good items, and we’re not so much focused on selling our products through that effort.

The Bridge: This kind of editorial operation is expensive I’m sure. How are your finances doing?

Kubo: I think they’re reasonable. Our editorial flow is not complete. We’re outsourcing the work, and managing it at all times with consideration of how to get better results for our money.

The Bridge: Can you share any specific growth figures?

Kubo: Our userbase keeps growing 15% every month. We have 30,000 monthly downloads of our mobile app and 40,000 new visitors on desktop. The growth rate more than doubled that of half a year ago.

The Bridge: What about the number of brands on site, and the number of users?

Kubo: We’re serving almost 1,000 brands to 400,000 users right now.

The Bridge: How much more sales you can expect to see?

Kubo: Our competitors are making around 5 billion yen ($50 million). So we can probably reach 400 million yen ($4 million) on a monthly basis.

The Bridge: Any idea on how to achieve that milestone?

Kubo: I have something in my mind, but I can’t disclose it. One thing I can share is that we’re looking to get our service out of the flash commerce business. Flash commerce helps us trigger potential customers, but we need to keep providing them with trending items at all times.

The Bridge: Thanks for talking with us!

Fashion magazine-style curated content can go a long way to helping users find things they like where a simple text search will not work. So I believe some media entities will launch e-commerce platforms in the near future, which may give consumers better accessibility to a wide variety of eye-catching items.

Japanese deli delivery service begins closed beta for corporate users

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