Touchten Games is a Jakarta-based game studio which raised Series B financing from Japan’s CyberAgent Ventures back in November 2013. And the games startup most recently announced that it has completed its Series B round, by raising funds from Japanese animation studio Tms Entertainment, Singapore’s UOB Venture Management, and Indonesian incubator Ideosource. The amount(s) of funds were not disclosed.
Early this year, Tms Entertainment invested in Blina, an Indonesian E-commerce site for baby products. We hope to take a more detailed look at Tms’s involvement with Indonesian startups in the near future.
Touchten, a startup that just celebrated its fifth year in business this March, is now focusing on developing its online-to-offline Touchten Platform (see above). Incorporating a gamification approach, the launch of this platform actually helped a lot as they were trying to complete their Series B round.
On this platform, users can acquire points based on the result of the games they played. Those points can be exchanged for items at partnering retail stores, who then also benefit when those users enter the shops.
Touchten Platform will be implemented in a new Touchten game to be released this month for the Indonesian market. We understand that the acquired points can be used in some of Indonesia’s biggest convenience stores, certain restaurants, karaoke cafes, or movie theaters. They plan to expand the platform in Singapore, Thailand, and Vietnam by the end of this year, and are also now looking for potential partner companies in the Philippines and Malaysia.