Adways Korea, the subsidiary of Tokyo-based Adways Inc, has announced the official launch of its Yoyaku Top 10 service in Korea. It lets users pre-register for mobile game apps, and has been available in Korea in the beta phase since January. For developers, it serves as a medium to reach fans before the launch of an app, or even provide push notifications for new updates or events.
During that three month beta, the service has been used by 150 apps from 50 different developers, with as many as 10,000 pre-registrations coming on a single app. The company claims a 56% conversion rate, which they say is far better than PC-based pre-registration services .
Yoyaku Top 10 was initially launched for the Japanese market in January of 2013, and Adways apparently has experienced enough success with it to warrant localization into Korean to explore that market.
After Korea, the company aspires to expand service elsewhere in Asia.
Adways says this figure is 20% for PC services, though we don’t have any verification for this. ↩