I Mercury Capital, the investment arm of Japanese internet company Mixi (TSE:2121), announced today that it has invested an undisclosed sum in Taiwan’s Loyal Sun Holdings, the operator of Taiwanese recruitment site Job178.
The company charges advertisers based on a performance basis, so you don’t actually need to pay anything if you don’t hire anyone using the platform. As for job seekers, they can get a cash reward from the company when successfully hired using the platform.
The company has been rapidly growing and has acquired more than 3,000 Taiwanese companies as clients. This strategy is similar to that of Japanese recruiting site Livesense (TSE:6054), which has had promising results in terms of acquiring both advertisers and job seekers.
Interestingly, Job178 has been leveraging the Line messaging app for marketing and has successfully attracted more than 5.2 million users with their original Line stickers. Mixi has been running its own recruitment site ‘Find Job’, and is considering a possible synergy with the Taiwanese job site.