Yesterday we told you about Mixi’s investment in Taiwanese recruitment site Job178. It turns out that this was not the company’s only recent activity in Taiwan, as it has also just launched a localized version of its hit mobile game Monster Strike. The Chinese name for the game is Guàiwu Dànzhū (or ‘Monster Marbles’) and currently it’s only available on Android, but an iOS version will be coming soon.
Mixi is partnering with So-net Entertainment Taiwan to launch and market the game in the region. A Monster Strike homepage has been launched at monster-strike.com.tw along with a ‘how to’ page for new users.
Interestingly the company is calling this its first overseas deployment of Monster Strike, so I’m going to interpret that as an indication that Mixi’s efforts to bring Monster Strike to mainland China via a partnership with Tencent have not yet come to fruition yet. I expect that perhaps Taiwan is a dry run of sorts before launching the game on the mainland.
Mixi has also announced that Monster Strike now has accumulated over six million downloads. We figure that this is still largely due to heavy TV advertising here in Japan, as we mentioned back in April.