Bloomberg reported earlier today that Tokyo-based Gunosy, the company behind the curation news app under the same name, has secured funds worth 1.2 billion yen ($12 million) from Japanese telco KDDI (TSE:9433), investment firm Jafco, and B Dash Ventures. This follows their previous funds worth $12 million from KDDI back in March.
Regarding the money raised back in March, the company used over 80% of it to broadcast a TV commercial to increase penetration of their news app among Japanese consumers. They recently launched the app in the US and UK markets over the last few months, and it is told that they plan to use the funds raised at this time to intensify their global promotion efforts.
In this sector of the Japanese market, we’ve seen a number of competitors like SmartNews, NewsPick, Antenna, and Kamelio. In the US market, we’ve also seen that Flipboard surpassed 85 million users last year and acquired news reader app Zite from CNN back in March.
In our recent interview with the company’s co-CEO Shinji Kimura, he told us that they are targeting 80 million installs outside of Japan, and 100 million worldwide in three years.