Yokohama-based Gamba, the startup that provides business reporting tool under the same name, announced today it has raised 40 million yen (about $400,000) from two Japanese investment firms; East Ventures and Skyland Ventures. This follows their previous funding of $200,000 from Skyland Ventures back in October 2013.
Gamba was launched back in December 2012 by Masahiro Morita, who previously worked for Japanese e-commerce company Rakuten as a business development producer. Gamba recently partnered with Japanese internet company Nifty, where Gamba’s cloud-based reporting tool was added to the series of Nifty’s business software packages called Hakokura, which is sold at more than 17,000 computer stores nationwide in Japan with the aim to give internet-unfamiliar SME owners more opportunities to learn and try a variety of cloud-based services. Gamba is in talks with other companies to create more sales channels to users they have not yet reached.
From my point of view, most companies using cloud-based services typically have their CEOs or operations managers who are early adopters. However, startups have to reach late adopters as well in order to build a bigger user base. Thus, if you have developed an awesome service but are struggling to acquire users, you should study and learn from Gamba as it increases touch points with potential customers.