Tokyo-based iStyle (TSE:3360), the company behind Japan’s leading online cosmetics portal @Cosme, announced today that it has invested an undisclosed sum in MiCHi, a startup providing an e-commerce platform focused on handmade nail tips under the same name.
MiCHi was first made available to customers outside of Japan, instead of launching in its home market. The e-commerce site was launched in April 2013, and the Japanese version was unveiled in August of the same year. Leveraging crowdsourced Japanese designers, the company provides high-quality nail tips at affordable prices that are attracting women from around the world with its distinct Japanese “kawaii” style.
MiCHi was one of five startups that graduated from the third batch of Movida Japan’s acceleration program in 2013.