Tokyo-based Minrebi, a Japanese startup that connects bereaved families to funeral homes and other end-of-life service providers, has commenced accepting orders through Amazon for sending Buddhist monks for memorial services.
The service is expected to be used by families without their temple or knowing no Buddhist monk to ask for sutra recitation for the deceased. It is available for a flat rate of 35,000 yen (about $280) each time regardless of location if in Japan for inviting a monk, such as their cemetery or home. anywhere in Japan users want to invite a monk, such as their cemetery or home.
Since its launch back in 2009, Minrebi has been offering funeral home reviews and pricing information online aimed at bringing more transparency into funeral planning. Specialized in user introduction to funeral homes in eight Buddhist denominations nationwide in Japan, they also provide various types of memorial services like a burial at sea as well as a space burial in partnership with San Francisco-based Elysium Space.
In August, Minrebi fundraised 285 million yen (about $2.3 million) in a series B round led by Japanese VC firm Global Brain with participation from Mitsui Sumitomo Insurance Venture Capital and SMBC Venture Capital.
Edited by “Tex” Pomeroy