AI-powered fashion coordination app ties up with Japanese leading clothing store chain

AI-powered fashion coordination app ties up with Japanese leading clothing store chain

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See the original story in Japanese.

Tokyo-based Colorful Board, the Japanese startup offering a fashion coordination app leveraging artificial intelligence called Sensy, announced today that it has fundraised 800 million yen (about $7.2 million) from Mic, TSI Holdings (TSE:3608), and Vinx (TSE:3784). The latest funds means that the company has secured a total of more than 1.1 billion yen (about $9.9 million) since the launch.

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Mic, one of the companies participating in this round, is a subsidiary of Haruyama Holdings which operates a leading men’s clothing store chain across Japan. Coinciding with funding, Mic also announced that it has partnered with TSI Holdings and Vinx.

Colorful Board has been working on an AI-powered personalization marketing effort on fashion together with Haruyama Holdings, which is seeing a good result. In addition to strengthen the partnership, the company claims that they will start research and development on suggesting styling tips to users.

Translated by Masaru Ikeda