Tokyo-based From Scratch, the company behind an integrated digital marketing platform called B->Dash, announced on Tuesday that it has raised about 3.2 billion yen (about $28.4 million) from Innovation Network Corporation of Japan (INCJ) and Rakuten Ventures, in addition to existing investors.
This follows their previous 300 million yen ($2.4 million at the exchange rate then) funding in May of 2015 and 1 billion yen (about $8.3 million) funding in November of the same year. The latest funding means that the company has raised a total of 4.5 billion yen (about $40 million) in funding to date.
B->Dash is a web-based marketing platform that allows a company to integrate data from different points of their entire marketing process and analyze it comprehensively on an all-in-one basis.
The service’s major clients include Kirin Brewery and Okasan Online Securities. From Scratch will use the funds to enhance the marketing platform, especially by strengthening data integration and data processing capability as well as further development of artificial intelligence technologies.
Edited by “Tex” Pomeroy