Loftwork, Cafe Company and Panasonic set up collaboration site for startups in...

Loftwork, Cafe Company and Panasonic set up collaboration site for startups in Shibuya

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This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology.


In view of Panasonic celebrating its centennial in 2018, the Osaka electronic company has set up this July with startups Loftwork and Cafe Company – under the banner of “setting up an experimental space that seeks to enrich the world over the next hundred years” – a collaborative space in the area just south of Japan Railways Shibuya station.

The three-story structure dubbed 100BANCH comprises the “Loft” collab space on the top floor supported by Panasonic and the “Garage” work space for members on the second floor. The ground floor will be occupied by “Kitchen” which will be a cafe space operated by Cafe Company. Shibuya is a hotbed of startup in Japan, and Panasonic, which started out small a century ago, wishes to support such companies taking on business challenges.

The opening ceremony brought together some of the slated occupants of the building, ranging from an aquaponics venture with the backing of Assoc. Prof. Hiroyoshi Iwata of the University of Tokyo’s Graduate School of Agriculture and Life Science, to a Non-Profit Organization project (Re:recipe) looking to invigorate regional cities by introducing to travelers unique local dishes that can be found all over Japan.