“Gift Show Life x Design” exhibition in Tokyo underscores startup role in...

“Gift Show Life x Design” exhibition in Tokyo underscores startup role in IoT sector

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This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology.


Mamorio exhibits their botth at the Gift Show’s Life x Design exhibition.
Image credit: “Tex” Pomeroy

The Gift Show’s Life x Design exhibition was held from August 30 to September 2 at Tokyo Big Sight, where the startup role in the fast-growing Internet of Things (IoT) as related to gifts and other items closely related to daily life was underscored by a specialized corner which brought together several startups offering IoT solutions.

At this corner, planned in cooperation with Japanese IT publisher ASCII, in addition to Mamorio, which keeps tabs on such items in one’s possession as keys and other products one might be liable to misplace, there were three other startups showcasing their products such as those monitoring infants.

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Mamorio
Image credit: Mamorio

Of particular interest was the startup Yukai Engineering, which engineers dental hygiene-use items such as robot-like toothbrush which is designed to motivate children as well as the elderly to brush their teeth and ensuring they are kept track of. As the average Japanese lifespan is extended, dental hygiene is said to be a benchmark to Quality of Life.

Of particular interest was the startup Yukai Engineering, which offers IoT products as exemplified by BOCCO robot-linked toothbrush for children and even the elderly, enabling them to be monitored. Speaking of toothbrushing generally in an observation unrelated to this specific product… especially with the average Japanese lifespan continuing to be extended, dental hygiene built up from early on can be considered to indicate the level of Quality of Life.

In addition, there were other startup exhibitors providing items that uses design to market itself and even those not design-oriented but able to use unique features as stressing traditional Japanese customs and utilizing brands from the past. Collaborations among different companies from various sectors were especially eye-catching.

Yukai Engineering’s robot-like toothbrush kit
Image credit: Yukai Engineering