Japanese video recipe media Delish Kitchen secures $18M to win fierce competition

Japanese video recipe media Delish Kitchen secures $18M to win fierce competition

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See the original story in Japanese.

Tokyo-based Every, the Japanese startup behind online recipe video media Delish Kitchen, announced on Thursday that it has raised about 2.06 billion yen (about $18.3 million) from WiL (World Innovation Lab), Itochu (TSE:8001), GMO Venture Partners, Ad Hack Ventures and DCM Ventures. This follows their previous round funding of about 3.37 billion yen (about $30 million) and brought their total funding amount up to 5.43 billion yen (about $48.2 million).

Japanese startup Dely, running online video recipe media Kurashiru which is considered to be one of the closest competitors for Delish Kitchen, has fundraised 3.7 billion yen (about $32.8 million) to date. Dely’s latest funding has let them exceed Delish Kitchen in terms of how much funding amount has been secured in total. Through four video media channels, Every said it serves 44 million users every month. Kurashiru sees Delish Kitchen winning in terms of video play views per user according to App Ape Analytics while a Nielsen report says Delish Kitchen has a larger audience using the app to prepare lunch.

Translated by Masaru Ikeda
Edited by “Tex” Pomeroy