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Japan’s Appliv, mobile app discovery platform, expands to India and Singapore

Junya Mori Junya Mori
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See the original story in Japanese. Tokyo-based Nyle (previously known as Volare) has been providing a mobile app discovery platform called Appliv since 2012. The company announced earlier this month that it will launch Indian and Singaporean versions of the platform during this month. Nyle unveiled in September that it would start working on the global expansion of the platform. Followed by launch of the platform in Japan, UK, Canada, Australia, the Philippines, Kenya and Ireland, the latest addition will allow them to have a presence in nine different markets. See also: Japan’s Appliv, app discovery platform for mobile users, preparing for global expansion The platform is now available in English only but localized by country because every country has a different language system and unique market circumstance. In our previous interview with Nyle, they claimed that they were to acquire several million users by this spring. English articles reviewing mobile apps are primarily being prepared by the employees at Nyle Asia Pacific, a Filipino subsidiary founded last year. According to the statement, Nyle wants to increase the number of review articles to 10,000 in every market by this summer, to achieve the aforementioned milestone by publishing as many review…

appliv_featuredimage

See the original story in Japanese.

Tokyo-based Nyle (previously known as Volare) has been providing a mobile app discovery platform called Appliv since 2012. The company announced earlier this month that it will launch Indian and Singaporean versions of the platform during this month.

Nyle unveiled in September that it would start working on the global expansion of the platform. Followed by launch of the platform in Japan, UK, Canada, Australia, the Philippines, Kenya and Ireland, the latest addition will allow them to have a presence in nine different markets.

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The platform is now available in English only but localized by country because every country has a different language system and unique market circumstance. In our previous interview with Nyle, they claimed that they were to acquire several million users by this spring. English articles reviewing mobile apps are primarily being prepared by the employees at Nyle Asia Pacific, a Filipino subsidiary founded last year.

According to the statement, Nyle wants to increase the number of review articles to 10,000 in every market by this summer, to achieve the aforementioned milestone by publishing as many review articles as possible.

Translated by Masaru Ikeda
Edited by “Tex” Pomeroy

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Japan’s Appliv, app discovery platform for mobile users, preparing for global expansion

Junya Mori Junya Mori
SHARE:

See the original story in Japanese. Tokyo-based Volare, the Japanese startup behind mobile app discovery platform Appliv, announced today that it has set up a subsidiary in the Philippines for global expansion, planning to launch the US version in late September. The platform lists about 70,000 articles regarding mobile apps, to allow users in finding apps that look to better match their situation than conventional app stores or other platforms. While more than 6 million desktop users visit the website every month, the platform’s mobile app has marked over 1 million downloads ( iOS / Android ) in total. The company is launching a subsidiary in the Philippines where local writers are readying articles about mobile apps focused on the English-language markets. When the first several thousand articles are ready to publish, they will launch the English version of the AppLiv platform. Their global expansion effort will start with the English-language markets which have a large mobile user base, considered reaching beyond to other markets in the future. We’ve seen several app analytics services for businesses like AppAnnie, but none for those focused on introducing apps for mobile users. With the launch of the English version, the Appliv platform could gain a presence globally as well. The company will apparently announce more updates by this year-end. It…

appliv_featuredimage

See the original story in Japanese.

Tokyo-based Volare, the Japanese startup behind mobile app discovery platform Appliv, announced today that it has set up a subsidiary in the Philippines for global expansion, planning to launch the US version in late September.

The platform lists about 70,000 articles regarding mobile apps, to allow users in finding apps that look to better match their situation than conventional app stores or other platforms. While more than 6 million desktop users visit the website every month, the platform’s mobile app has marked over 1 million downloads ( iOS / Android ) in total.

The company is launching a subsidiary in the Philippines where local writers are readying articles about mobile apps focused on the English-language markets. When the first several thousand articles are ready to publish, they will launch the English version of the AppLiv platform. Their global expansion effort will start with the English-language markets which have a large mobile user base, considered reaching beyond to other markets in the future.

We’ve seen several app analytics services for businesses like AppAnnie, but none for those focused on introducing apps for mobile users. With the launch of the English version, the Appliv platform could gain a presence globally as well.

The company will apparently announce more updates by this year-end. It will be interesting to see how far they can get from here.

Translated by Masaru Ikeda
Edited by “Tex” Pomeroy

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