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Japan’s lunch delivery service Gochikuru.com raises $27M from office supply retailer Askul

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See the original story in Japanese. Tokyo-based Star Festival, a startup behind bento box delivery and catering service Gochikuru.com, announced today that it has fundraised 2.8 billion yen (about $27.4 million) from and partnered with Japan’s largest office supply mail-order company Askul. Both companies serve corporate users, and will explore a synergy in this partnership by sharing their user bases and business resources. To explore improvement of delivery efficiency and expand delivery coverage, Star Festival will soon start using Askul’s logistics company Bizex to deliver lunch boxes, and Askul will leverage the downtime of Star Festival’s delivery cars to deliver office supplies. Both companies also agreed that the Gochikuru.com lunch box delivery service will be added to a line-up of Askul’s services.

1375168095

See the original story in Japanese.

Tokyo-based Star Festival, a startup behind bento box delivery and catering service Gochikuru.com, announced today that it has fundraised 2.8 billion yen (about $27.4 million) from and partnered with Japan’s largest office supply mail-order company Askul.

Both companies serve corporate users, and will explore a synergy in this partnership by sharing their user bases and business resources.

To explore improvement of delivery efficiency and expand delivery coverage, Star Festival will soon start using Askul’s logistics company Bizex to deliver lunch boxes, and Askul will leverage the downtime of Star Festival’s delivery cars to deliver office supplies.

Both companies also agreed that the Gochikuru.com lunch box delivery service will be added to a line-up of Askul’s services.

Star Festival raises $10M to expand innovative bento box business

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See the original story in Japanese. Star Festival, the Japanese startup behind Bento box delivery and catering service, Gochikuru.com, announced today it has raised 1 billion yen (or about $10 million) from Jafco, one of Japan’s leading VC firms. With these funds, the company will expand its service to areas all around the country. Currently their service is available only in the five urban areas of Tokyo, Osaka, Nagoya, Sendai, and Fukuoka. Since its launch back in 2009, Gochikuru has been providing a variety of meals from its partner lunch vendors. To date they have partnered with more than 210 lunch-box brands and served more than 3.2 million users. With these new funds, the company plans to add customer representatives and improve its logistics and distribution network. For example, it will provide lunch-box line-ups from famous Tokyo sushi brands to consumers living in the southern island of Okinawa. This is typically impossible because of the distances, but it can be done in partnership with local lunch vendors that can follow recipes provided by a particular sushi brand. It is really interesting to see the company cultivating a license/production business in the food market. There are great opportunities in this industry,…

1375168095

See the original story in Japanese.

Star Festival, the Japanese startup behind Bento box delivery and catering service, Gochikuru.com, announced today it has raised 1 billion yen (or about $10 million) from Jafco, one of Japan’s leading VC firms. With these funds, the company will expand its service to areas all around the country. Currently their service is available only in the five urban areas of Tokyo, Osaka, Nagoya, Sendai, and Fukuoka.

Since its launch back in 2009, Gochikuru has been providing a variety of meals from its partner lunch vendors. To date they have partnered with more than 210 lunch-box brands and served more than 3.2 million users.

With these new funds, the company plans to add customer representatives and improve its logistics and distribution network. For example, it will provide lunch-box line-ups from famous Tokyo sushi brands to consumers living in the southern island of Okinawa. This is typically impossible because of the distances, but it can be done in partnership with local lunch vendors that can follow recipes provided by a particular sushi brand.

It is really interesting to see the company cultivating a license/production business in the food market. There are great opportunities in this industry, one often overlooked by most in the startup space.

The Star Festival office
The Star Festival office