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Japanese mobile tutor app Manabo acquired by prep school major Sundai Group

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See the original story in Japanese. Tokyo-based Manabo, providing the mobile tutor app under the same name, announced on Wednesday that it has been acquired by Japanese prep school major Sundai Group. SATT, one of the group company engaging in IT-related service development, obtained all of Manabo’s share and made it a wholly-owned subsidiary company. The cost of the acquisition was not disclosed. Manabo was founded in April of 2014. Katsuhito Mihashi, CEO of the firm, developed the idea of a real-time mobile tutor service while studying at a graduate school of the University of Tokyo. He declined employment offers from large enterprises and decided to start up. The following year, the firm secured 40 million yen (about $374,000 at the exchange rate then) in its seed round from CyberAgent Ventures and subsequently secured 330 million yen (about $3.4 million at the exchange rate then) from Benesse in 2014 and 250 million yen (about $2.3 million) from Zoshinkai Holdings in 2016. On the platform, about 200,000 lectures have been delivered and over 3,500 online tutors are registered. The platform has been introduced mainly to cram schools or prep schools, and that resulted in the buyout this time. Mihashi told that…

Katsuhito Mihashi, CEO of Manabo

See the original story in Japanese.

Tokyo-based Manabo, providing the mobile tutor app under the same name, announced on Wednesday that it has been acquired by Japanese prep school major Sundai Group. SATT, one of the group company engaging in IT-related service development, obtained all of Manabo’s share and made it a wholly-owned subsidiary company. The cost of the acquisition was not disclosed.

Manabo was founded in April of 2014. Katsuhito Mihashi, CEO of the firm, developed the idea of a real-time mobile tutor service while studying at a graduate school of the University of Tokyo. He declined employment offers from large enterprises and decided to start up. The following year, the firm secured 40 million yen (about $374,000 at the exchange rate then) in its seed round from CyberAgent Ventures and subsequently secured 330 million yen (about $3.4 million at the exchange rate then) from Benesse in 2014 and 250 million yen (about $2.3 million) from Zoshinkai Holdings in 2016.

On the platform, about 200,000 lectures have been delivered and over 3,500 online tutors are registered. The platform has been introduced mainly to cram schools or prep schools, and that resulted in the buyout this time. Mihashi told that Manabo had been discussing about business cooperation and capital tie-in with Sundai Group since around 2017:

We had been received several offers but decided to accept Sundai’s one in consideration of its general evaluation, future possibility of service development, flexibility in business management and so forth. In the educational service field, “cheap, nasty, brutish and short services” can never be allowed.

Even with the same products, performance could change depending on the presence or absence of a provider’s reliability and business result.

In an analysis conducted through the cooperation with Benesse or Zoshinkai Publishers (Z-kai) in the past, Manabo found the efficacy of online tutorials to be higher in ‘real cram schools’ taught by real actual tutors than in correspondence education system in terms of the point of students’ motivation.

Mihashi, now 31, could not buy reference books for economic reasons and had a frustrating experience suffering some inconveniences in studies due to external factors. That experience brought him to the idea of the mobile tutor app allowing users to be taught by online tutors anytime.

However, after the foundation of Manabo, Mihashi realized that few people have difficulties in studies due to economic reasons but the decline of motivation for learning is a more serious problem for them. That is the reason for the cooperation with a real prep school this time, although Manabo had collaborated mainly with online learning service providers.

Mihashi added:

In real cram schools, tutors lift up students’ motivation. Since Manabo is the tool that motivate such motivate people more, our services are a good match.

The two companies will promote the expanded use of Manabo within and outside of Japan leveraging the network of Sundai Group, in addition to aiming at creating new EdTech services.

Translated by Taijiro Takeda
Edited by “Tex” Pomeroy

Japanese online learning platform Mana.bo raises $3.4M from Benesse and two VC firms

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See the original story in Japanese. Tokyo-based online learning service startup Mana.bo has raised 330 million yen (approximately $3.4 million) from Japanese education business conglomerate Benesse, Nissay Capital, and Mitsubishi UFJ Capital. This follows their previous funding last year in a seed round from investors including CyberAgent Ventures. Coinciding with the funding, the company unveiled that it will start a new consumer-focused learning service this fall. The funds will be used to hire more staff and promote the new service. Several funding rounds have occurred in the online education service sector. In August, online cram school startup online cram school startup Aoi.Co. raised $1.2 million from Jafco, and computer programming camp operator Life is Tech raised $3 million from several investors. In contrast with the declining birth rate in Japan and the news that a major cram school chain will shut down the majority of their schools, emerging educational service companies are showing good growth. Since its launch in April 2012, Mana.bo has been managing business based on a B2B2C model, where they provide their online tutor service in partnership with client companies in the educational industry. Benesse, which led the funding at this time, and Mana.bo jointly launched in…

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See the original story in Japanese.

Tokyo-based online learning service startup Mana.bo has raised 330 million yen (approximately $3.4 million) from Japanese education business conglomerate Benesse, Nissay Capital, and Mitsubishi UFJ Capital. This follows their previous funding last year in a seed round from investors including CyberAgent Ventures.

Coinciding with the funding, the company unveiled that it will start a new consumer-focused learning service this fall. The funds will be used to hire more staff and promote the new service.

Several funding rounds have occurred in the online education service sector. In August, online cram school startup online cram school startup Aoi.Co. raised $1.2 million from Jafco, and computer programming camp operator Life is Tech raised $3 million from several investors. In contrast with the declining birth rate in Japan and the news that a major cram school chain will shut down the majority of their schools, emerging educational service companies are showing good growth.

Since its launch in April 2012, Mana.bo has been managing business based on a B2B2C model, where they provide their online tutor service in partnership with client companies in the educational industry. Benesse, which led the funding at this time, and Mana.bo jointly launched in April a service called Real-time Katei Kyoshi (real-time online tutor service). (See their promotional video below)

Mana.bo initially aimed to provide their service under their own brand. However, educational services are typically paid for by parents, who take into consideration the brand name of a service operator. In this regard, Mana.bo made the right choice and has been showing great success by leveraging big brands.

While seeing good growth in the service, Mana.bo succeeded in attracting talented people from the startup community in Tokyo, such as Daisuke Yamashita (previously with Japan’s online recipe site Cookpad, joined Mana.bo as CTO in 2013) and Junji Kondo (previously with Japan’s augmented reality startup Tonchidot, joined the Mana.bo team in July this year).

Mana.bo’s business is stable thanks to partnerships with big companies, but they will become just one of many outsourced companies rather than a startup if remain dependent upon that business model. We can also assume that funding at this time suggests Mana.bo are looking to exit by an acquisition by big companies like Benesse. However, the more massively Mana.bo runs businesses on a partnership basis, the more complicated benefit sharing between Mana.bo and their partnering companies will be because Mana.bo depends on these companies in acquiring students and procuring online tutors.

The company aims to solve this key issue with the new service starting this fall. According to Mana.bo CEO Katsuhito Mitsuhashi, they have more than 500 online tutors registered, chiefly students attending top universities like the University of Tokyo or Keio University, and they can teach students without assistance from the company. In a booth at the Mana.bo office, several tutors are on standby to receive questions from students.

In addition to preparing for Q&As from teachers and students online, the company has been developing a new app for the new service. The new app in a paper prototype has a sophisticated interfacbeyond reduce confusion when they ask a question. It also incorporates social media components. Further details when the app goes live.

The company needs to acquire students for the new service without partnering companies, so they have to gain brand awareness among parents. CEO Katsuhito Mitsuhashi will proceed on this issue while exploring new marketing channels, but he did not divulge much information on this point.

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From the left: Mana.bo CEO Katsuhito Mitsuhashi and engineer Junji Kondo

Japanese online learning platform Mana.bo raises $374,000 from CyberAgent Ventures and other investors

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See the original story in Japanese. Tokyo-based online learning service startup Mana.bo has raised 38 million yen (approximately $374,000) in seed funding from several investors including CyberAgent Ventures. Mana.bo provides a virtual, private tutoring service, helping students learn with a platform that enables whiteboard sharing, as well as audio and photo sharing. The startup was chosen for inclusion in the third batch of the KDDI Mugen Labo incubation program, where it also won the smart device award. The startup is currently acquiring university students as tutors for the service, by partnering with so called ‘cram schools’ and prep schools. The service’s users include high school students and those preparing for university entrance exams. Mana.bo’s co-founder and CEO Katsuhito Mihashi told us they have already seen some positive results. We’ve been working with some companies including Benesse Corporation, one of the giants in the Japanese education business. We’re providing them with a white label version of our platform for high school students. We have been able to provide our platform even to small cram schools in suburban areas. So we believe this is right time to fundraise because we need intensify our marketing efforts and work on developing the service further….

manabo

See the original story in Japanese.

Tokyo-based online learning service startup Mana.bo has raised 38 million yen (approximately $374,000) in seed funding from several investors including CyberAgent Ventures.

Mana.bo provides a virtual, private tutoring service, helping students learn with a platform that enables whiteboard sharing, as well as audio and photo sharing. The startup was chosen for inclusion in the third batch of the KDDI Mugen Labo incubation program, where it also won the smart device award.

sample3-300x173The startup is currently acquiring university students as tutors for the service, by partnering with so called ‘cram schools’ and prep schools. The service’s users include high school students and those preparing for university entrance exams.

Mana.bo’s co-founder and CEO Katsuhito Mihashi told us they have already seen some positive results.

We’ve been working with some companies including Benesse Corporation, one of the giants in the Japanese education business. We’re providing them with a white label version of our platform for high school students. We have been able to provide our platform even to small cram schools in suburban areas. So we believe this is right time to fundraise because we need intensify our marketing efforts and work on developing the service further.

Mana.bo allows tutors to make money in exchange for their tutoring services. Cram school students can receive lectures from someone besides their regular teachers, and teachers have an opportunity to teach a variety of students. The startup aims to help students supplement their learning experiences with a quality education environment for low price.

sample2-300x174Mr. Mihashi explained that conventional education methods were typically one-sided, but that the growing penetration of online education services may change teachers’ roles.

Students often supplement their learning with knowledge found online, thus face-to-face teaching might be changing to a role of counseling or motivating students to learn. […] Online education services have great potential in provide individuals with more efficient ways to learn.

Looking at the edutech market in Japan, there are very few competitors right now. This is because there are very few successful models. In the US, Korea, and Europe, we can see more advanced examples in this space. The market is growing day by day. And the growth of the edutech market will provide benefits to students as well, because it contributes to the development of a high-profile education environment.

The service is currently offering its services only to its partners and test users, but it is preparing for its official launch when it will be available to all users. They expect to acquire 1 million users and 100,000 tutors in a year, and they also plan business expansion to Asian regions as well.

Meet 5 new mobile startups from KDDI’s tech accelerator

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KDDI Mugen Labo, a startup incubator run by Japan’s second largest telco, recently held a conference called “4th Meeting” where we heard from five startups from the third batch [1] of its three-month acceleration program. All the smartphones apps developed by these startups will be available on au SmartPass, a flat-rate monthly subscription service that gives subscribers access to an unlimited number of apps. Here’s a quick rundown of the new services: Mana.bo ¶ Mana.bo is learning platform that allows students to ask tutors a question at any time. If you are studying at home but suddenly have a nagging question, you usually need to wait until the next school day to ask your teacher. Mana.bo makes it possible for students to ask their question immediately, without having to wait. According to the startup’s CEO Katsuhito Mihashi, the “EduTech” market is growing very rapidly in Silicon Valley, and the investment in this industry is as much as four times of what used to be four years ago. To differentiate from competitors, mana.bo is preparing to add several key features, such as an online whiteboard where they can draw, as well as tools for chatting, photo sharing, and even a numerical…

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KDDI Mugen Labo, a startup incubator run by Japan’s second largest telco, recently held a conference called “4th Meeting” where we heard from five startups from the third batch [1] of its three-month acceleration program.

All the smartphones apps developed by these startups will be available on au SmartPass, a flat-rate monthly subscription service that gives subscribers access to an unlimited number of apps.

Here’s a quick rundown of the new services:

Mana.bo

Mana.bo is learning platform that allows students to ask tutors a question at any time. If you are studying at home but suddenly have a nagging question, you usually need to wait until the next school day to ask your teacher. Mana.bo makes it possible for students to ask their question immediately, without having to wait.

According to the startup’s CEO Katsuhito Mihashi, the “EduTech” market is growing very rapidly in Silicon Valley, and the investment in this industry is as much as four times of what used to be four years ago. To differentiate from competitors, mana.bo is preparing to add several key features, such as an online whiteboard where they can draw, as well as tools for chatting, photo sharing, and even a numerical formula recognition feature which can detect hand-written numerals and things like radical signs and logarithms.

Log Town

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Log Town aggregates (or “logs”) your activities on social networks such as Facebook and Twitter, and generates an information index in the form of a virtual town. The service sort of has a SimCity feel, but is personalized with details of our social media behaviours. For example, when you check into an Italian restraunt with your Foursquare account, that restaurant will be virtually constructed on your Log Town page.

They just released the browser based version, and will introduce an Android app in March.

Morning Relay

Morning Relay is a social wake-up call that enlists the assistance of your social circle in making sure that you wake up on time. The “relay” monikker springs from the process of being handed a baton from a teammate in a relay race – getting by with some help from your friends, as they say.

When your wake-up time closes, your social contacts will cheer you on in an effort to wake you up. If you don’t wake up, your avatar will indicate to your contacts that you still aren’t awake, so they can keep trying to nudge you out of bed. If you succeed in waking up on time, you can pass along thanks to your caller, and even help to wake up someone else on the app.

The iPhone app will be available in February, and the Android app will follow in April.

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Close

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Close is a smartphone app that lets you chat with only with your intimate friends, allowing you to register up to nine people as contacts. It was inspired by a presentation from ex-Google senior UX researcher Paul Adams. Close’s creator Daisuke Mizuta believes the maximum limit is typical of intimate contacts someone would have. The app allows you to update your important (and not-so-important) moments without worrying about colleagues or business contacts who might be connected with you on Facebook.

Close’s developer, Reventive, raised 15 million yen in funds (about $162,000) from ex-Oracle Japan president Allen Miner and other Japanese angel investors.

Close is available for iOS and Android.

Tixee (Winner of ‘Best Startup’ award)

tixee_screenshot

Tixee is a service that allows you to buy tickets for interesting events online. Most ticketing apps use QR codes to be scanned at the door of an event, but this can often take more time to confirm than paper tickets. The Tixee app digitally reproduce the ticket stub tearing motion, and an event organizer just needs to swipe the screen to tear off the (virtual) stub, as you can see in the promo video below.

Tixee has already been adopted at football matches by F.C. Tokyo, and also on the concert tour of popular J-pop band Mr. Children.


  1. KDDI Mugen Labo just started accepting applications for the fourth batch of their accelerator program. The deadline is February 22nd.  ↩