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From Monozukuri Hub Meetup in Kyoto: Online platforms for Startups

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This is a guest post by Takumi Ishii, an intern of Kyoto-based hardware startup accelerator Makers Boot Camp. The accelerator holds the Monozukuri Hub Meetup event in Kyoto on a monthly basis. Additionally, all photos in this article were taken by Kyoko Sunahiro, a wedding dress designer at Atelier 2du Monto. See the original article in Japanese. The Monozukuri Hub Meet Up was held for the 11th time on May 18th at MTRL Kyoto. This edition’s theme was “Online Platforms for Startups”. As opposed to startups dealing with software, issues unique to hardware startups were raised. One of the major themes of this gathering was “partnership, not competition.” Additionally, actual entrepreneurs of hardware startups took to the podium to share their stories, adding a degree of realness to the event. In order to solve the problem of mass production, which is akin to the “Valley of Death” for hardware startups, Makers Boot Camp recalled joining forces with Kyoto Shisaku to support the process startups must follow in mass-producing products. Makers Boot Camp has been collaborating with investors, start-ups and key institutions both in Japan and abroad, but concluded by emphasizing that there is a need to further strengthen this area….

This is a guest post by Takumi Ishii, an intern of Kyoto-based hardware startup accelerator Makers Boot Camp. The accelerator holds the Monozukuri Hub Meetup event in Kyoto on a monthly basis.

Additionally, all photos in this article were taken by Kyoko Sunahiro, a wedding dress designer at Atelier 2du Monto.

See the original article in Japanese.


The Monozukuri Hub Meet Up was held for the 11th time on May 18th at MTRL Kyoto. This edition’s theme was “Online Platforms for Startups”.

As opposed to startups dealing with software, issues unique to hardware startups were raised. One of the major themes of this gathering was “partnership, not competition.” Additionally, actual entrepreneurs of hardware startups took to the podium to share their stories, adding a degree of realness to the event.

In order to solve the problem of mass production, which is akin to the “Valley of Death” for hardware startups, Makers Boot Camp recalled joining forces with Kyoto Shisaku to support the process startups must follow in mass-producing products. Makers Boot Camp has been collaborating with investors, start-ups and key institutions both in Japan and abroad, but concluded by emphasizing that there is a need to further strengthen this area.

Presenting hardware startup ecosystems by three gurus

Greg Fisher of Hardware Massive began his presentation by asking the question, “Are there any among you who are developing a product for mass production, or anyone planning to?”

He related that mass-production by hardware startups has many problems, and emphasized that they are aiming to solve them through partnerships, that is to say collaborations rather than competition. Fisher then took up the problem of the enormous cost of engineering and introduced what Hardware Massive is doing to create an environment where startups can overcome it.

Greg Fisher, Founder of Hardware Massive

Fisher redefined hardware startups as, “a startup whose goal is to put physical products into full-scale distribution.” With that in mind, Hardware Massive listed the following as its missions:

  1. Networking
  2. Education
  3. Access to Resources

The company has branches around the world, with information on the branch, staff, and events available on their website. They also offer various resources including those about news and events, which shows that they have realized a global platform accessible to hardware startups.

Karlos Ishac, LifeChair

Next to take the stage was Lifechair’s Karlos Ishac, who is also a graduate student at the University of Tsukuba. Lifechair is the second startup begun by Ishac and they develop a product to solve problems such as physical ailments caused by long-term use of smartphones, computers, and desk work, as well as the problem of productivity deterioration. The product features a function to improve the posture of users by checking their posture and directing them to the correct posture using vibrations.

Ishac recalled his interest in inventing since childhood and how he was managing an informal business by the age of 14. He looked for a job after graduating from Sydney University but in his home country of Australia the majority of opportunities were in agriculture and maritime affairs which did not interest him. That is when he came across Tsukuba University’s OMECHA program, and decided to make the leap to Japan, where he has indulged his entrepreneurial spirit by inventing various products, including a medical robot.

He continuously emphasizes to his current team members, “Do not stick to just one product.” He believes that maintaining flexibility in creating numerous products is an important point for hard tech startups to survive.

Kentaro Yamamoto, Nain

Kentaro Yamamoto of Nain, a Japanese startup, rounded out the first half of the gathering. After studying complex systems engineering at Hokkaido University, he gained experience working for the Pioneer Corporation planning and developing car navigation systems and related materials.

He related that, personally, it is extremely bothersome to have to pick up his smartphone every time he needs to check it leading him to develop APlay, an eyes-free internet device. The company is interested in audio that can cooperate with smartphones, and they are looking to mass produce a device that is wireless and capable of voice recognition.

“You should break free from your isolation, open up, and challenge the world!”

The gathering has two panel discussions.

In the first panel, Hardware Massive Founder Greg Fisher and Narimasa Makino, CEO of Makers Boot Camp, sitting down to relay their viewpoints on assisting hardware startups. In comparison to software startups, they elaborated on the difficulties faced by hardware startups, such as funding and networks, and talked mutually about the importance of online platforms. Fisher emphasized,

A lot of pitch and other events are taking place, but I wanted to create a continuous community, not just a one-time event, so I started Hardware Massive. I believe in collaboration, not competition, and greatly value an open attitude.

Currently, there are all sorts of online platforms flooding the market, but the open attitude of Hardware Massive seems to be indispensable for the future of hardware startups. In the end, Fisher had this message for Japanese startups:

You should break free from your isolation, open up, and challenge the world without fear of failing.

Prior to the second panel discussion, Atsuhiko Tomita of PLENGoer presented their miniature robot PLENCube.

Tomita related,

I don’t believe technology will replace humans. I believe it will enrich our lives.”

He developed the assistant robot PLENCube that fits in the palm of a user’s hand and captures the important moments in their lives that they want to record and share. His team is looking to develop products that will make the lives of users more enjoyable.

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Challleges for Hardware Startups

With that, the final panel discussion titled “Challenges for Hardware Startups” was delivered. Tomokazu Morisawa of The Deck, a co-working space in Osaka, facilitated, and Kentaro Yamamoto of Nain, Karlos Ishac of LifeChair, and Atsuhiko Tomita of PLENGoer talked about their startup efforts and future prospects. In this session, they also accepted questions from the audience using the service sli.do, which manages questions from online.

Upon Morisawa asking a question related to crowdfunding, PLENGoer’s Tomita had an innovative and very interesting response,

Although it is a great effort, there’s the danger that the team will become satisfied by the number of their supporters, which would interfere in future projects.

Following this, an audience member made the request, “Do you have any advice for what I should be doing while I’m still a student?” To which Lifechair’s Ishac, who is currently a student, replied, “You should get involved in the startup community as early as possible.” Regarding the question, “What are you doing to motivate your team?”

Nain’s Yamamoto had this unique answer,

Everyone on our team is lazy, so because of that we wanted to develop a product that is useful.

The panel discussion was especially interesting as there was a wide variety of opinions and the characteristics of each startup shone through. Wrapping up the second session and the end of the panel discussion, each startup stated what is necessary for their next step, what they need for financing and crowdfunding, as well as completing their final product.

Makino ended by remarking that they have created a significant hardware ecosystem, and he is determined to continue activities to support it, including meetups such as this. In the subsequent network sessions participants and presenters exchanged opinions  and it became a place to talk about future projects and ideas in a relaxed atmosphere while drinking.

Translated by Amanda Imasaka
Edited by Masaru Ikeda

From Monozukuri Hub Meetup in Kyoto: Entrepreneurship for Youth and Students in Japan

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This is a guest post by Sabrina Sasaki, a marketing representative of Kyoto-based hardware startup accelerator Makers Boot Camp. The accelerator holds the Monozukuri Hub Meetup event in Kyoto on a monthly basis. Additionally, all photos in this article were taken by professional photographer Taiga Tamura of Tamura Shashinkan. February was a busy time for Makers Boot Camp. Just one day after HackOsaka, when we supported Monozukuri Hardware Cup 2017, the first pitch contest for hardware startups in Japan, we also had the opportunity to invite special guest speakers from three different hubs of the world. After a very busy schedule in Osaka, some of them had the chance to stop by and bring their personal insights to our Monozukuri Hub in Kyoto. I was in charge of introducing the meetup topic and its relevance for students – a considerable amount of the population in Kyoto and the highest concentration in Japan – to engage in startup communities, share their ideas, learn about experiences and question the status quo. There were many new faces in the audience, as the idea was to focus on young people considering their next life choices. The first question I raised at the event was…

sabrina-sasaki-150x150
Sabrina Sasaki

This is a guest post by Sabrina Sasaki, a marketing representative of Kyoto-based hardware startup accelerator Makers Boot Camp. The accelerator holds the Monozukuri Hub Meetup event in Kyoto on a monthly basis.

Additionally, all photos in this article were taken by professional photographer Taiga Tamura of Tamura Shashinkan.


February was a busy time for Makers Boot Camp. Just one day after HackOsaka, when we supported Monozukuri Hardware Cup 2017, the first pitch contest for hardware startups in Japan, we also had the opportunity to invite special guest speakers from three different hubs of the world. After a very busy schedule in Osaka, some of them had the chance to stop by and bring their personal insights to our Monozukuri Hub in Kyoto.

I was in charge of introducing the meetup topic and its relevance for students – a considerable amount of the population in Kyoto and the highest concentration in Japan – to engage in startup communities, share their ideas, learn about experiences and question the status quo. There were many new faces in the audience, as the idea was to focus on young people considering their next life choices.

The first question I raised at the event was “Why Kyoto?”. There’re so many unique things about the city that it’s hard to define its industry in a few words, specially considering the diversity in terms of Art, Design and Architecture. Kyoto is a dynamic spot where innovation and creativity have been part of all sectors, and we’re lucky to be able to benefit from all those ventures that still impact our daily life.

A city where modern & famous companies like Nintendo, Kyocera and Omron coexist with an intensive and traditional craftsmanship activity, reference in industrialized countries for best practices, as in pottery, textile and culinary. Kyoto yearly hosts many visitors and Foreign Exchange students interested to get inspired and collaborate with the local ecosystem for creation and renovation. In that sense, connecting students from different universities to outsiders can facilitate our dialogues to promote alternative ways of making new things.

Sam Lai, Taiwan-based Managing Director of Yushan Ventures joined the audience as our special guest.

Our city has been a great environment for us! Makers Boot Camp shares the Japanese worldwide know-how with industrial best practices that come from this background, as our Co-Founders met thanks to this ecosystem. With our mentors and manufacturers, we provide startups the support they need to build the basis for a new business.We also have young professionals as part of our network and we’d like to get to know more student’s projects. We can start helping with some basic advise for the ones considering building a new product.

But in terms of requirements, how could we define a “right” person to become a maker or join a startup? There’s no such thing as the “right personality” or a specific expertise needed to join a startup, as you can always improve your skills. First of all, makers are all about discovering, trying new things and finding what they’re passionate about. In the end, what makes the difference is not an individual skill but the team work results, so sharing is part of our routine as a startup.

Looking at the steps of a hardware startup, represented as in a videogame with different stages, in order to move to the next one, you must achieve a certain level in the current one. In this sense, the part where most makers struggle to continue “playing the game” is when they have to make  a professional prototype, a stage we call “Design for Manufacturing” (DFM). That’s the part we can support startups with our prototype experts and we’d like to invite all students to experiment new things within our hub.

Ajay Revels, Polite Machines

Our first guest speaker was Ajay Revels (Polite Machines– NYC), who introduced her current work at as a researcher trained in design thinking, helping different teams uncover and develop products and services that people will love. She’s an anthropologist for business, daily analysing systems like universities, homes, offices, and even hospitals, observing and interviewing people to understand and validate possible problems. Then she maps all problems (like in a subway map) and provides insights for entire teams to see a holistic picture of a specific problem, as an example. She pointed out they’re three key questions to start with, when you have an idea for a new project:

  • Do I have a real problem to solve?
  • Can I make a product to solve this problem?
  • If so, what kind of value does my product add? (Proposition)

With startups, Ajay runs experiments to test if there is a product solving a real problem, and if people are willing to pay for this product. She applied some of her recent examples after observing people interacting in Kyoto.

Some startups work for traditional charity, just solving a problem without making money out of it. Others are part of a professional business, so there must be a profit to be given in return to investors. And there’s also the area of social entrepreneurship, that is a hybrid right in between the other two, when both making money and supporting the community are part of the core goals.

There’re many models that can be used to measure a startup achievement –  a broad concept of success could be applied in different ways, depending on the specific purpose defined by its stakeholders.

Jeffrey McDaniel, Innovation Works

The second speaker was Jeffrey McDaniel  (Innovation Works) who came from Pittsburgh (PA, US) to take part in Monozukuri Hardware Cup as the head of the Judges. He represents one of the main hardware startup ecosystems in the world, part of Alphalab Gear Hardware Cup. His role as Executive in Residence consists of spending a lot of time with early stage companies, as a mentor for founders and entrepreneurs.

Like Ajay, Jeff clarified the two basic things you need to start a company: a good idea that is able to solve a problem and find out who’s willing to pay for it.

Pittsburgh used to be known as the “Steel City”: 80% of the total amount of the metal in US used to be from the region, but nowadays it represents only 5%. The area has been an important hub for the American industry and the city managed to survive thanks to its qualities of reinventing itself. Combining natural resources with people’s talents and technologies, Pittsburgh could complete a triangle that allows ways to redefine success in its own way. Locals had to learn how to adapt to the economic changes and develop innovative skills with available resources, a survival skill very similar to what happened in Japan.

There are also many universities in Pittsburgh, thanks to its prosper history  – and a lot of money stayed there, helping new entrepreneurs to get support in order to take risks and start new projects. In this sense, the local ecosystem played a key role in the development of innovative initiatives, and the city is now a strategic hub for high tech companies like Google and Uber, who’s testing its self-drive pilot cars there.

Adrien Sedaka, Timescope

As the main purpose of our events is always giving visibility to startups, we also had two French entrepeneurs representing the diversity of one of the main global hubs for IoT startups.

Adrien Sedaka (Timescope) from Paris, studied business at ESCP Europe, where he began his career in consulting. During 5 years, he assisted C-level managers of SMEs and large groups on business and marketing issues.

In 2010, he visited Pompeii with Basile Segalen, his childhood friend. The tour took place in the high season, when the historical place becomes full of crowds, and they couldn’t have an experience  as they had dreamt about. They ended up frustrated, realizing the difficulties of projecting themselves into the magic of such a historical place. The idea of developing an immersive tool designed for outdoor public places was born there, after their own frustration.

In 2014, after the new progress of VR technologies, they decided to develop Timescope: the first self-service virtual reality terminal. After a year of development, the time machine was tested at the Bastille, one the most powerful historical sites in French history. Adrien and his team are now scaling-up the company, preparing new installations in 2017, and considering how they could implement this new service into Japanese historical sites.

Adrian wrote a few notes to share with the students interested to join a startup:

  • Choose careful who you want to work with, as a partnership is like a wedding.
  • Work with people who are really motivated and do care for them.
  • Try to execute your idea as fast as possible.
  • Don’t minimize the skills you don’t have: either work on those skills or partner with someone who can assist you with what you need.
Régis Duhot, Parkisseo

Régis DuhotParkisseo Founder & CEO, defines himself as a “fifty years old « young » start-upper”, who started his company after 25 years in finance and accounting areas, working for several multinationals, mostly in electronics.

As most of urban citizens in the world, Régis wastes a significant part of his days looking for a place to park his car. This is how he decided to focus on this issue with a new solution: a clever car system that helps drivers to find available parking spots easily, without wasting time.

Parkisseo offers a complete solution, with a connected device that will allow cities to be smarter, facilitating the routine of its citizens. Easy to use, simple to instal (wireless), the startup offers advantages for both drivers and car park owners.

Sushi Suzuki, Associate Professor at Kyoto D-Lab and Makers Boot Camp Adviser

Sushi Suzuki, Associate Professor at Kyoto D-Lab and Makers Boot Camp Adviser, invited students & startups to join Kyoto Startup Summer School.

We invited Eiji Takahashi to present his student startup project: Untilet.

Eiji studies polymeric glass transition at Kyoto Institute of Technology, and at the same time he is also interested in data science. Leading the development as a CTO, from early stage into the IoT device development team, he recently helped to create an entrepreneurial department within his university.

His first project, Untiled, consists of a device that can recognize unpleasant odor and recommend users who suffer from stuffy nose to change their daily habits. Connected to the mobile app, the sensors can capture specific substances in the air.

Eiji gave a demo trial about his device, which was under development.

In the end, he joined a panel discussion with other students and professors who explained the challenges to develop a startup project as a university student.

Ajay also invited the International guests, both startups and Jeff, for a panel discussion about their next steps and insights.

We had a Q&A session when the audience had the chance to ask questions to students, startups and experts.

Before the end, there was a special closing message from our first supporter Allen Minner, Chairman and Group CEO of Sunbridge. He is a serial-entrepreneur, known for being a mentor and also angel investor for Japan-based startups, including Makers Boot Camp.

Makers Boot Camp’s Narimasa Makino (left), Sunbridge’s Allen Miner (right)

Allen highlighted the potential of our local community and Monozukuri Hub current achievements lead by a generation of new entrepreneurs like our CEO Narimasa Makino, encouraging more students to learn English and try new projects.

ConnectFree’s Chris Tate (front left), FabFoundry’s Nobuhiro Seki (front right)

There was a networking session, where attendees & speakers could interact and test the startups devices.

L to R: Sushi Suzuki, Tatsuya Tsubuki, Shohei Nakamura

Associate Professors Sushi Suzuki and Tatsuya Tsubuki from Kyoto Institute of Technology joined Researcher Shohei Nakamura from Osaka University.

From Monozukuri Hub Meetup: The Power of Storytelling

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This is a guest post by Joey Ho Nihei, a volunteer supporter for Kyoto-based hardware startup accelerator Makers Boot Camp as well as a student from National University of Singapore (Department of Global Studies). The accelerator holds the Monozukuri Hub Meetup event in Kyoto on a monthly basis. Additionally, all photos in this article were taken by professional photographer Kengo Osaka. Makers Bootcamp is Japan’s leading hardware accelerator and the organizer of the wildly successful Monozukuri Hub meetups. These meetups aim to build, support and inspire a community of makers by acting as a platform for international collaboration and knowledge exchange. In the latest edition of 2016 Monozukuri Hub meetup titled “The Power of Storytelling”, Makers Bootcamp has brought together some of the tech industry’s most seasoned storytellers, investors and start-up founders for an evening packed with insights on how to build and leverage on compelling stories for startups. This meetup largely revolved around the theme of how powerful and effective storytelling is quintessential to startups in every single way — from picking investor’s initial interest to effectively projecting a startup’s value to consumers. Simply put, storytelling is a powerful tool that must be harnessed by startups in order to secure not only investments…

Joey Ho Nihei

This is a guest post by Joey Ho Nihei, a volunteer supporter for Kyoto-based hardware startup accelerator Makers Boot Camp as well as a student from National University of Singapore (Department of Global Studies). The accelerator holds the Monozukuri Hub Meetup event in Kyoto on a monthly basis.

Additionally, all photos in this article were taken by professional photographer Kengo Osaka.


Makers Bootcamp is Japan’s leading hardware accelerator and the organizer of the wildly successful Monozukuri Hub meetups. These meetups aim to build, support and inspire a community of makers by acting as a platform for international collaboration and knowledge exchange.

In the latest edition of 2016 Monozukuri Hub meetup titled “The Power of Storytelling”, Makers Bootcamp has brought together some of the tech industry’s most seasoned storytellers, investors and start-up founders for an evening packed with insights on how to build and leverage on compelling stories for startups.

This meetup largely revolved around the theme of how powerful and effective storytelling is quintessential to startups in every single way — from picking investor’s initial interest to effectively projecting a startup’s value to consumers. Simply put, storytelling is a powerful tool that must be harnessed by startups in order to secure not only investments but also its survival.

Three main perspectives dominated the evening’s presentations: the perspectives of the story consultant, the investor and the startups. The beauty of this meetup was in seeing the storytelling process from these closely related yet distinct perspectives.

The evening was kicked-off by Sabrina Sasaki from Makers Bootcamp who succinctly introduced the art of storytelling and its significance to a startup’s growth to get everyone warmed up for the magic that was about to happen in the following presentations. Her presentation served as an easily digestible introduction to those unacquainted to the art of storytelling (myself included). One key message that she conveyed in her presentation was how stories play a crucial role in a startup’s marketing and how it is no less important than building a revolutionary product.

Björn Eichstädt, Managing Partner, Storymaker

The first speaker for the evening, Storymaker‘s Björn Eichstädt, offered the perspective of the consultant, sharing snippets from his vast experiences managing a story-oriented communications consulting, PR and digital communications firm. He spoke about how having a powerful story to communicate a company’s identity and value is increasingly important in a world constantly bombarded with a multitude of information, and how originality (instead of jumping onto trends) is the only real way ahead. One of his sharings that left a particular impression on his audience was when he drew parallels between a story and dashi (Japanese soup stock), saying “a story is just like dashi – it can only be made with the right ingredients, and this dashi can be expressed in so many different ways. If customers and the media like it, they will retell it”.

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James Riney, Head of 500 Startups Japan

James Riney, Head of 500 Startups Japan, followed Björn’s sharing by presenting the investor’s perspective to story-telling: What are investors really looking out for when they listen to pitches? One theme that he constantly emphasised on was the need for simplicity when presenting their idea and value and the need to earn trust and confidence quickly in the little bit of time they have to present to investors. The best way to do this, he advices, is to highlight the key strengths of the startup either in terms of traction, team, target market, media coverage or fundings from highly sought-after investors and funds. Simply put, all you need to do is to convey “why this? why now? And why you?”  and just KISS (Keep-it-simple-stupid). He also highlighted the importance of keeping things simple when startups ask for funding — just share with investors how much you need, what you will use it for, and how long this is going to last you.

See also:

The second half of the presentations saw Atsushi Nakanishi (AT) and Shota Takase sharing the stories of Dfree and Blincam respectively. Their stories were living proof of how startups can effectively leverage on powerful stories in order to propel their startups forward.

Atsushi Nakanishi, CEO of Dfree

Dfree CEO Atsushi Nakanishi has pooped his pants before — and he’s not ashamed to share it with the world because that was exactly what inspired the world’s first wearable device that aims to maintain every human’s dignity by using ultrasound to monitor changes in the body to predict toilet timings. His product’s vision to create “a world where nobody has to soil their pants” was as revolutionary as the way he presented his story — he began by asking the audience if “anyone pooped their pants before?” ensuing in a roar of laughter. Such personal, relatable anecdotes peppered with embarrassing examples have proven to be a key element in storytelling which values originality and surprise elements. To close his presentation, he shared Dfree’s future trajectories — a trajectory that would vastly change the way everyone lives in the future by “predicting everything” from toilet timings, appetites, menstrual cycles, aging and even one’s lifespan.

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Shota Takase, CEO & Founder of Blincam

The last presentation for the evening was by Shota Takase, CEO & Founder of Blincam. Blincam’s story started by coincidence at a Startup Weekend session and has since been fueled by Shota’s strong desire capture natural and beautiful photographs of his family. The key inspiration behind Blincam was how Shota could never take candid photographs of his daughter because she would always make funny faces at the camera when she knew her photo was being taken. This desire to capture candid, beautiful pictures of our own children resonated with many people and this vision-turned-startup was what Blincam was all about: A wearable, hands-free camera that captures candid pictures with a blink of an eye. Shota then carried on to share every step of his journey from starting up in a garage all the way to securing a whopping 2640% of funding in Makuake and another 150% in Indiegogo just recently.

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This event saw some of the most insightful stories and had some of the industry’s most seasoned storytellers and listeners (investors). Makers Bootcamp would once again like to extend our warmest regards to every single person who participated and we hope this meetup enriched you as much as it did for us! We hope to see everyone again soon!

Click here if you would like to check the presentation deck from all speakers, with detailed information about each one.

From Monozukuri Hub Meetup: DFM and prototype experts meet hardware startups

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This is a guest post by Sabrina Sasaki, a marketing representative of Kyoto-based hardware startup accelerator Makers Boot Camp, together with volunteer Takako Teruyama. The accelerator holds the Monozukuri Hub Meetup event in Kyoto on a monthly basis. Additionally, all photos in this article were taken by professional photographer Kengo Osaka. Makers Boot Camp’s monthly event, “Monozukuri Hub Meet up” had its 7th edition on Wednesday, 16 October at MTRL Kyoto, entitled as “Design For Manufacturing for Startups”. Sabrina Sasaki, Marketing at Makers Boot Camp, got events rolling with a brief introduction on Design For Manufacturing (DFM). She broke down each stage of Manufacturing starting from concept to retail, the final stage startups want to reach, and also mentioned about how conventional ways of manufacturing, a.k.a “Over Wall Manufacturing”, where each expert at different stages are separated, are inefficient and time consuming because one needs to find the right person to move up to every stage, even if coming up with superb ideas for products. Literally there is a wall existing between each stage because there is no direct relationships among the experts. When it comes to startups, obviously they have limited financial and human resources so that these walls…

sabrina-sasaki-150x150
Sabrina Sasaki

This is a guest post by Sabrina Sasaki, a marketing representative of Kyoto-based hardware startup accelerator Makers Boot Camp, together with volunteer Takako Teruyama. The accelerator holds the Monozukuri Hub Meetup event in Kyoto on a monthly basis.

Additionally, all photos in this article were taken by professional photographer Kengo Osaka.


monozukuri-hub-meetup-20161016-panel-1

Makers Boot Camp’s monthly event, “Monozukuri Hub Meet up” had its 7th edition on Wednesday, 16 October at MTRL Kyoto, entitled as “Design For Manufacturing for Startups”.

Sabrina Sasaki, Marketing at Makers Boot Camp, got events rolling with a brief introduction on Design For Manufacturing (DFM). She broke down each stage of Manufacturing starting from concept to retail, the final stage startups want to reach, and also mentioned about how conventional ways of manufacturing, a.k.a “Over Wall Manufacturing”, where each expert at different stages are separated, are inefficient and time consuming because one needs to find the right person to move up to every stage, even if coming up with superb ideas for products.

Literally there is a wall existing between each stage because there is no direct relationships among the experts. When it comes to startups, obviously they have limited financial and human resources so that these walls stonewall their way. As startups always have to start from scratch, how are they going to jump over these walls, when they can keep only limited things in handy? Also, how to keep prototyping until getting some results, when they can not afford to? Well, in the bridge Paris-Kyoto, the French team of prototype experts, guest-speakers, can provide some insights for makers.

monozukuri-hub-meetup-20161016-panel-3
Natsuo Akazawa, PLEN projects

First speaker was Natsuo Akazawa, CEO at PLEN projects, where he has developed biped robot “PLEN”. “PLEN2” robot was crowdfunded through Kickstarter as a printable open source, meaning that anyone can build up robots on its own, anywhere in the world, as long as referring to their 3D open source data. In terms of their business model, the company can’t make money out of it because it’s an open source, however, people who used their data and assembled robots share their own robots through SNS, which spreads widely and effectively compared to advertisements.

It does not pay money back but the company lasts as a collaborative platform for humanoids. In the end, Akazawa also introduced their new joint venture “PLENGoer Robotics”, which was first offered by Chinese EMS company, Goertek and launched this year. They are now teamed up and working together to develop new robots that will be first shown next January. Born in a small town factory, now he is involved in this huge international project where the size of manufacturing is bigger than he has ever experienced before.

See also:

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Jean-Dominique Francois, La French Tech Tokyo

Second Speaker, Jean-Dominique Francois from La French Tech Tokyo, explained about the special agency launched by the French government. He works to bridge startups between France and Japan. Well, we all love France for its food, wine, fromage and arts but also as a source of very good IoT startups, like the case of the software ones giving Pepper a Latin movement.

With 20 years of International Business Development Experience in Europe and Asia (mostly Japan), Jean-Dominique acquired a comprehensive understanding of start-ups and their ecosystem. For the last years, as member of the French Economic Diplomacy, he is also helping French high-tech start-ups and SMBs to develop in the Japanese market.

See also:

monozukuri-hub-meetup-20161016-panel-5
Akihiko Tanaka, Dassault Systems

Akihiko Tanaka, Director of the Academic Program at Dassault Systemes, spoke about their 3D Experience Lab Incubation startup related to CAD systems and System Management tools required for better Project Management, all in the cloud. Toyota, Honda and many others already use this platform that is also available for startups. Imagine the future using the virtual world, with amazing stories from clients.

Startups incubation project – gathering together startups from all over the world. There are 6 categories that startups can apply to join their City, Life, Lifestyle, IoT, Ideation and FabLabs. The criteria for being selected are being collaborative, disruptive innovation in products and services, and also make a positive impact on the society.

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Benjamin Davoult, crossEffect

After a break, the Design for Manufacturing experts had the chance to introduce their company and their work, before joining the panel discussion.

The first one panelist was from crossEffect, Benjamin Davoult (Product Designer), who introduced himself as a French nerd. He came to Japan after finishing his Master Degree in Industrial Design, when he was hired by crossEffect. His work as a Product Designer also consists as a Silicone Mold Designer for Vacuum Casting and Prototypes/trial models creator.

He explained the process for rapid prototyping: receiving a 3D data from a client, upon a new project request, so they can check the design details and make sure it’s ready to build the physical part- that’s when they use a 3D printer, a huge laser machine called stereolithograph, where a laser soft with metal plates sink inside the liquid resin, and then the laser fits again and become a new layer of the part. This process is done during the night (it takes around 8-10h), so the team can start building the model on the next day. Sometimes the physical model is provided by the client, but either way, they still have to finish the master model. The next part is to frame, with the silicone inside, and then, after one day, the master model is ready for vacuum casting machine, where they fill in the model with resin. Then they open the machine to finalise the details, in the painting room, so the prototype will look very similar to the industrial mass-manufactured product: if you have both side by side, you can’t say which one is the prototype.

The company where he works also started a new branch focused on Industrial Design, so the main idea is to start from concept to 3D modelling, 3D printing and vacuum casting.

They can start any project just by concept (an idea), from hand drawing, from hardware with a PCB (a circuit board). Within one week, his team is able to come with many proposals, as speed is their main focus. They can also offer multiple services like, but of course the price can vary a lot, depending on the specialty.

He showed some recent IoT products by crossEffect for brands like Panasonic, Rohm, Sanyo and Omron.

Ben likes to make things, especially useful new inventions, spending most of his spare time creating devices and machines of all kinds, with his own 3D printer at home.

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Emery Delmotte, Saijo Inx

Emery Delmotte, Sales Specialist at Saijo Inx, a Japanese company founded in 1950, was also born in France. He is now in charge of International sales at Saijo Inx, where he’s been supporting the company to expand its business overseas. Currently, their main customers are Japanese large corporations, as Kyocera, Omron, Murata, Fujitsu, Denso and NIDEC. Saijo Inx main business is to make prototypes from thin sheet metal working and plastic resins, press stamps, folding and cutting and die-sets making.

Their production speed is focused on small pieces for high precision 0.03mm margins, for prototypes with less than 2mm² and sheet metal thickness until 0.05 mm. The lead time is about 7 days: prototype corresponds to 46% of Sales, while Mass production is around 45% – the other small fractions are molding and thins. Over 400 projects are handled a month from medical products, motors, in-vehicle relays and connectors, industrial equipment, communication modules, electronic components, switches, batteries & fuel cells to heat fins.

Together with Kyoto Shisaku Net, Saijo Inx provides a complete support: from development, prototyping, mass production, fast realisation, smooth transition to mass production, early market introduction, implement incrementations.

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Antoine Andrieu, Hilltop

Antoine Andrieu works for the Development Department at Hilltop.

The French Engineer introduced his company, showing a photo with not many workers in the factory ground, and they’re starting an automatization process to control machines with new customized software – Antoine is the Project Leader of the Smart Factory Project, in charge of the factory’s automation, using IoT and Industry 4.0 concepts and technology to bring the company to the new era of fast prototyping.

His team work is focused on automation and right now there is a new trend in the company with IoT devices and consumer products. He showed some cases of B2B solutions created internally by his development team, from idea to the next steps of development for customers, such as testing devices, bicycle safety lights, aroma diffusers, transporting robots, etc.

Hilltop can provide Prototype, Mechanical Design, Assembly and even mass production support for IoT.

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The final session with the experts was moderated by Sushi Suzuki | Kyoto Institute of Technology, Kyoto Design Lab Associate professor. Sushi’s link to Paris comes from when he co-founded Paris Est d.school, teaching design innovation at École des Ponts ParisTech.

The panel discussion spoke about maker’s issues and how Kyoto Shisaku members can support hardware startups as a group, part of Makers Boot Camp main activities.

Click here if you would like to check the presentation deck from all speakers, with detailed information about each one.

Internet of Things key players from Japan, Taiwan reveal next-gen trends of entrepreneurs

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This is a guest post by Sabrina Sasaki, a marketing representative of Kyoto-based hardware startup accelerator Makers Boot Camp. The accelerator holds the Monozukuri Hub Meetup event in Kyoto on a monthly basis. Additionally, all photos in this article were taken by Kyoto-based systems biologist Tugi Guenes. On Tuesday, Makers Boot Camp joined a special Monozukuri Conference organized by Osaka City and held at Osaka Innovation Hub, getting together key players in the hardware ecosystem to introduce new trends for the next generation of entrepreneurs. The main lecture was given by Osamu Ogasawara, CEO of Tokyo-based hardware incubator ABBALab CEO Osamu Ogasahara. HWTrek team members Roger Wu, VP of Supply Chain, and Alan Jung, Business Development for Japan, brought their international expertise from manufacturing in China and Taiwan, and our CEO Narimasa Makino presented Makers Boot Camp partnership with Kyoto Shisaku Net, a group of over 100 local manufacturers that combined their business strengths to face daily industrial challenges, focused on their prototype expertise (Design for Manufacturing). The purpose of the panel discussion was to talk about new ways that collaboration in hardware can lead to a win-win business environment SMEs can benefit from. The main topic was introduced by Ogasahara,…

sabrina-sasaki-150x150This is a guest post by Sabrina Sasaki, a marketing representative of Kyoto-based hardware startup accelerator Makers Boot Camp. The accelerator holds the Monozukuri Hub Meetup event in Kyoto on a monthly basis.

Additionally, all photos in this article were taken by Kyoto-based systems biologist Tugi Guenes.


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L to R: Moderator Gen Tagaya (Business Innovation Center Osaka), Osamu Ogasahara (ABBALab), Narimasa Makino (Makers Boot Camp), Roger Wu (HWTrek), Alan Jung (HWTrek)

On Tuesday, Makers Boot Camp joined a special Monozukuri Conference organized by Osaka City and held at Osaka Innovation Hub, getting together key players in the hardware ecosystem to introduce new trends for the next generation of entrepreneurs.

The main lecture was given by Osamu Ogasawara, CEO of Tokyo-based hardware incubator ABBALab CEO Osamu Ogasahara. HWTrek team members Roger Wu, VP of Supply Chain, and Alan Jung, Business Development for Japan, brought their international expertise from manufacturing in China and Taiwan, and our CEO Narimasa Makino presented Makers Boot Camp partnership with Kyoto Shisaku Net, a group of over 100 local manufacturers that combined their business strengths to face daily industrial challenges, focused on their prototype expertise (Design for Manufacturing).

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L to R: Moderator Gen Tagaya (Business Innovation Center Osaka), Osamu Ogasahara (ABBALab), Narimasa Makino (Makers Boot Camp), Roger Wu (HWTrek), Alan Jung (HWTrek)

The purpose of the panel discussion was to talk about new ways that collaboration in hardware can lead to a win-win business environment SMEs can benefit from. The main topic was introduced by Ogasahara, part of his own experience as a serial entrepreneur, leading recent IoT trends in Japan, not only for ABBALab and the DMM.make ecosystem but also for Sakura Internet.

See also:

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DMM.Make in Akihabara

Ogasahara spoke about the challenges to start changing the common sense to a new market, focused on small and medium-size manufacturing industries and its specific needs. Just as the internet has revolutionized the information industry, manufacturing is following the digital age, and there are many opportunities available in the current industrial structure for SMEs to develop and adapt more quickly to the market’s new demands.

In addition to this movement, automation evolution and factories using 3D printers, such as the China movement of manufacturing-based entrepreneurs with a focus on gathering in Shenzhen, is massive and growing more and more, starting a new way of manufacturing: smaller lots, targeting customized products for connected devices.

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HWTrek

The concept of connected devices and IoT (Internet of Things) leads to a range of new opportunities to solve most of our current problems: large corporations can’t handle them, as its structures are solid and change demands more time than our resources can wait. The solution then remains on small and medium enterprises, who must play an innovative role and be open to try new things out, as startups have been doing actively and constantly.

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Alan Jung, Business Development for Japan, HWTrek

Roger encouraged entrepreneurs to invest time and energy talking to the new creators in order to try to find alternative applications for their own products and technologies: new projects are coming out, from many hubs in the world, as HWTrek platform has proven, and partnerships between creators and experts can lead to new approaches and different solutions.

The audience, composed by around a hundred SMEs, was interested to share insights about how to change the common sense and consider the new IoT market: a new business model for the manufacturing industry. During the networking session, innovative cases of new business in IoT were presented by HWTrek, to introduce creators that will come to Japan in November to network with local enterprises.

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Roger Wu, VP of Supply Chain, HWTrek

Makers Boot Camp is co-organizing the next Asia Innovation Tour 2016 with HWTrek. The tour will start in Shenzhen on November 2nd and arrive in Japan on November 7th, with the following two events open to the public.

  1. Monozukuri Hub Meetup (sponsored by Kyoto City): Japan as a Starting point for IoT – November 7th (Monday)
  2. Osaka Innovation Hub: HWTrek Meetup – November 8th (Tuesday)

If you’re interested to know more about Design for Manufacturing, join our next meetup on October 12th at MTRL Kyoto, where we’ll make a direct bridge Paris-Kyoto, bringing Japanese and French makers and talk about ways to get ready for manufacturing.

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From Monozukuri Hub Meetup: Accelerators vs. Incubators, which one should you go for?

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This is a guest post by Chi Chia Huang, an intern of Kyoto-based hardware startup accelerator Makers Boot Camp. The accelerator holds the Monozukuri Hub Meetup event in Kyoto on a monthly basis. Additionally, all photos in this article were taken by professional photographer Kengo Osaka. With the good weather and a couple of nice beers in MTRL Kyoto on September 12th, we kicked off the meetup with a presentation from Naonobu Yamamoto, who is the CEO of Kpnetworks. Following the second presentation by Daigo Sakaida, an open innovation initiative senior principal at Accenture, anchoring the meetup, John Kat, a technology specialist from the British government in the Department of International Trade, shared his insights about what a government can do to support startups and the ecosystem. We were also glad to have our last speaker Keiji Tokuda, the founder and CEO of Keigan, with Keigan’s establish day on this day. Yamamoto presented on the business model of Kpnetworks, and talked about the importance of accelerator program in the startup ecosystem. He also shared his experience with several accelerators. Sakaida discussed the difference between accelerators and incubators. With his clear explanation, we could understand the concept of these two different…

chichia-huang-150x150This is a guest post by Chi Chia Huang, an intern of Kyoto-based hardware startup accelerator Makers Boot Camp. The accelerator holds the Monozukuri Hub Meetup event in Kyoto on a monthly basis.

Additionally, all photos in this article were taken by professional photographer Kengo Osaka.


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With the good weather and a couple of nice beers in MTRL Kyoto on September 12th, we kicked off the meetup with a presentation from Naonobu Yamamoto, who is the CEO of Kpnetworks. Following the second presentation by Daigo Sakaida, an open innovation initiative senior principal at Accenture, anchoring the meetup, John Kat, a technology specialist from the British government in the Department of International Trade, shared his insights about what a government can do to support startups and the ecosystem. We were also glad to have our last speaker Keiji Tokuda, the founder and CEO of Keigan, with Keigan’s establish day on this day.

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Naonobu Yamamoto, CEO of Kpnetworks

Yamamoto presented on the business model of Kpnetworks, and talked about the importance of accelerator program in the startup ecosystem. He also shared his experience with several accelerators.

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Daigo Sakaida, open innovation initiative senior principal at Accenture

Sakaida discussed the difference between accelerators and incubators. With his clear explanation, we could understand the concept of these two different programs. Accelerators are usually a short term program for several months; in contrast, Incubators are mostly long term programs from one to three years. He suggested startups still in seed stage to join incubator programs, and startups in early stage to consider joining accelerator programs. Also he brought up to date numbers showing the startup ecosystem in Japan, pointing out there is still an opportunity for growth.

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John Kat, technology specialist from the British government in the Department of International Trade

Kat shared his tips and tricks to overcome the common challenges of startups including networking, funding, management, and marketing. He also emphasized that British government has developed great program to connect researchers from academic world with industrial experts to assist startups and innovation.

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Keiji Tokuda, founder and CEO of Keigan

Tokuda gave several advice to startups from his business experience and suggested to seek opportunity of collaboration with government.

During the panel discussion, presenters had different insights about how to manage the fund they raised and about how to convince investors to invest them.

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Kat gave an interesting comment:

After meeting several venture capitalists, talking with potential investors but you got turned down by all of them…instead of keep trying more to convince the sharks, you should find out the reasons why you got rejected. That is to say, your business model is not completed yet. Try to figure out the bugs and revise them, then seek for the investors again.

Special thanks to Makers Boot Camp and Kyoto city government for holding the amazing meetup. I can’t wait for the next Monozukuri meetup on 12th October, to discuss the major failure for hardware startups: “Design for Manufacture.”

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