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O2O done right: Game maker showcases products from all over Japan

Yukari Mitsuhashi Yukari Mitsuhashi
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One product that does O2O really well is Japan’s Colopl. We’ve covered this company and its impressive geolocation mobile games in previous articles. The games require users to actually travel from one destination to another, and the distance is then converted into points within the game. I’ve heard that many fans of the game are businessmen, since the games add a little fun to their commuting life. Soon Colopl will hold its third annual ‘Colopl Bussanten’. This seven-day event is sort of like a farmer’s market, where 70 local stores from all over Japan gather together in one place. The participating stores are all partners in the game Colony-na-seikatsu, where users receive special cards called Coloca when they visit these stores and make purchases of a certain amount. There are over 190 partner stores carefully selected by Colopl employees, and they all provide original products that makes the trip expense money well spent. For the past two events, 40,000 to 60,000 people visited, and this number is expected to grow even higher this year. From September 25th to 30th, special priority tickets to the event will be available on Amazon for 3150 yen. The purchase comes with unknown special mystery…

Colopl-bussanten
One product that does O2O really well is Japan’s Colopl. We’ve covered this company and its impressive geolocation mobile games in previous articles. The games require users to actually travel from one destination to another, and the distance is then converted into points within the game. I’ve heard that many fans of the game are businessmen, since the games add a little fun to their commuting life.

Soon Colopl will hold its third annual ‘Colopl Bussanten’. This seven-day event is sort of like a farmer’s market, where 70 local stores from all over Japan gather together in one place. The participating stores are all partners in the game Colony-na-seikatsu, where users receive special cards called Coloca when they visit these stores and make purchases of a certain amount. There are over 190 partner stores carefully selected by Colopl employees, and they all provide original products that makes the trip expense money well spent.

For the past two events, 40,000 to 60,000 people visited, and this number is expected to grow even higher this year. From September 25th to 30th, special priority tickets to the event will be available on Amazon for 3150 yen. The purchase comes with unknown special mystery products as well.

Colopl Bussanten will take place from October 17th to 23rd (10am to 8pm) on the 8th floor of the Tokyu department store in Kichijoji.

This is an interesting initiative by a mobile gaming company, and it definitely fits under the company mission, ‘Entertainment in Real Life’.

Colopl-japanproducts

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Tokyo’s iPad-powered bars remember your favorite drinks

Masaru Ikeda Masaru Ikeda
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A new bar just opened yesterday in Tokyo’s busy Shibuya district, bringing with it a new digital solution that could disrupt the bar industry. It’s called LogBar, and was founded by entrepreneurial programmers Takuro Yoshida and Takayuki Yamazaki. When you step inside the bar, you receive an iPad upon which you should sign in with a username and password. Every order of beverages, alcohol, and appetizers is to be made on the iPad. You can also interact with bartenders and other customers on the app, which have been specifically designed for the bar. The app allows you to check what the other customers have ordered and to throw them a ‘like’ as well. The two founders are not satisfied with developing digital-centric solutions, but wanted to explore digital solution opportunities by connecting online to offline. By accumulating your orders on the app, your drink preference will be stored on the system, so you might see a suggested drink that suits your tastes at a participating bar in the network, even if it’s your first time there. Their bars are located at two locations in Shibuya, but are open only on Monday evenings. Traditionally, the best bars are the ones where…

logbar_entranceA new bar just opened yesterday in Tokyo’s busy Shibuya district, bringing with it a new digital solution that could disrupt the bar industry. It’s called LogBar, and was founded by entrepreneurial programmers Takuro Yoshida and Takayuki Yamazaki.

When you step inside the bar, you receive an iPad upon which you should sign in with a username and password. Every order of beverages, alcohol, and appetizers is to be made on the iPad. You can also interact with bartenders and other customers on the app, which have been specifically designed for the bar. The app allows you to check what the other customers have ordered and to throw them a ‘like’ as well.

logbarapp_screenshotThe two founders are not satisfied with developing digital-centric solutions, but wanted to explore digital solution opportunities by connecting online to offline. By accumulating your orders on the app, your drink preference will be stored on the system, so you might see a suggested drink that suits your tastes at a participating bar in the network, even if it’s your first time there. Their bars are located at two locations in Shibuya, but are open only on Monday evenings.

Traditionally, the best bars are the ones where bartenders remember customers’ preferences, and customers might often frequent establishments where they enjoy chatting with the bar staff. This is why many consider the bar industry to be one of the most difficult sectors in which to develop a franchise business. But with this new technology, you might find that a bar you’ve never been inside before could know your name and favorite drink in advance!

logbar_ipad_and_cocktail

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How one Japanese fashion brand is using smartphones to connect with customers

Yukari Mitsuhashi Yukari Mitsuhashi
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The O2O market in Japan is expected to reach 50 trillion yen by the year 2017. Obviously smartphones will play a key role in this growing market, and brands already face consumer expectation to leverage mobile devices in as many ways as possible. Smartphone penetration for teens and consumers in their 20s is said to be around 30% to 50%. One apparel brand targeting young females is well aware of this, and is using mobile for promotion to increase in-store sales and customer communication. It’s called Lip Service. Credge, the company behind Lip Service, recently released an Android app that deploys an O2O service called Push Shop, developed by digital agency Bilcom. Push Shop allows brands to develop their own mobile apps with a geolocation enabled push notification feature. The service is available for a monthly fee starting at 9,800 yen (about $103). As a part of its mobile digital marketing strategy, Lip Service is actively using chat application Line to provide coupons and sales information to the tens of millions of users here in Japan. Lip Service has accumulated over 20,000 friends currently on the platform, and through its promotional activities its sales have grown 50% compared to the…

The O2O market in Japan is expected to reach 50 trillion yen by the year 2017. Obviously smartphones will play a key role in this growing market, and brands already face consumer expectation to leverage mobile devices in as many ways as possible. Smartphone penetration for teens and consumers in their 20s is said to be around 30% to 50%.

LipService-O2O-app

One apparel brand targeting young females is well aware of this, and is using mobile for promotion to increase in-store sales and customer communication. It’s called Lip Service.

Credge, the company behind Lip Service, recently released an Android app that deploys an O2O service called Push Shop, developed by digital agency Bilcom. Push Shop allows brands to develop their own mobile apps with a geolocation enabled push notification feature. The service is available for a monthly fee starting at 9,800 yen (about $103).

As a part of its mobile digital marketing strategy, Lip Service is actively using chat application Line to provide coupons and sales information to the tens of millions of users here in Japan. Lip Service has accumulated over 20,000 friends currently on the platform, and through its promotional activities its sales have grown 50% compared to the previous week.

Credge operates an e-commerce service called Atomicboxx, which sees 80% of its sales come from smartphones. On the e-commerce site, the company recently added a feature that provides real time inventory information, updated every 30 minutes. The company plans to release an iPhone version at the end of this month.

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