Back in July we reported about a new Japanese mobile gaming studio called Alim, which was jointly established by Fuji Startup Ventures, Gumi Ventures, and B Dash Ventures. Its first mobile game, Brave Frontier, was generally well when it launched, even briefly becoming Japan’s top overall app back on August 8th [1].

Brave Frontier is a sort of card battle RPG, very reminiscent of Puzzle & Dragons in some ways, but without the puzzles. Like most games in this genre you have a party of characters that you can evolve and enhance, and you can also add one friend character to your team each time you venture into battle. Characters correspond to elements/colors, with some more effective against enemies in a rock/paper/scissors fashion (like Puzzle & Dragons and others).

I was curious to see that my colleague Junya Mori was into the game, and I had him give me a quick demo of the game (see video below). He points out that the story is not especially great and the loading times can be slow, but that the graphics are really fun at times and gameplay is solid – certainly a great first effort for the folks at Alim.

Brave Frontier is still only available in Japanese, but I hope that one day they expand language support to cover other markets abroad. These Japanese mobile RPG titles are pretty cool, and I hope western markets warm up to as they gradually move beyond the domestic market.

There’s so much cross-over and cross-pollination in this card battle and RPG genres these days in Japan, and sometimes it makes games a little boring — but on the other hand, it means that developers are standing on each others shoulders and building on what seems to work in the industry. And that’s good to see.