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SaaS Startups take center stage at Tokyo conference

The Bridge The Bridge
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This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology. A Venture Conference the Second, featuring a discussion among Software as a Service (SaaS) providers was held in Tokyo on August 2nd. This conference, sponsored by Salesforce.com and Japanese financial publisher Toyo Keizai (literally meaning ‘Oriental Economist’), focused on Knowledge Management, sales enablement and training of Millennial generation employees among other topics. Of keen interest to most attendees was the panel session which brought together FinTech-related startups Freee targeting the accountants market in Japan of late and Moneytree that has recently gained in profile due to its financial cloud service involvement. The FinTech duo was joined by a provider of easy-to-use manuals tutor service called Teachme Biz. Entitled “The Formula behind Rapid SaaS Venture Business Growth”, moderated by a Salesforce Ventures representative, some in-depth scrutiny took place among the three panelists, ranging from effective use of databases to strategies upon obtaining serial fund gathering. It was worth noting that Freee is ahead in such an endeavor as it is eyeing a Series E try. Many participants of the event, mainly comprising startups from Japan said it was extremely informative, not…

This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology.

A Venture Conference the Second, featuring a discussion among Software as a Service (SaaS) providers was held in Tokyo on August 2nd. This conference, sponsored by Salesforce.com and Japanese financial publisher Toyo Keizai (literally meaning ‘Oriental Economist’), focused on Knowledge Management, sales enablement and training of Millennial generation employees among other topics.

Of keen interest to most attendees was the panel session which brought together FinTech-related startups Freee targeting the accountants market in Japan of late and Moneytree that has recently gained in profile due to its financial cloud service involvement. The FinTech duo was joined by a provider of easy-to-use manuals tutor service called Teachme Biz.

L to R: Shinji Asada (moderator, Japan Head of Salesforce Ventures), Daisuke Sasaki (CEO of Freee), Satoshi Suzuki (CEO of Studist, the company behind Teachme Biz), Paul Chapman (CEO of Moneytree)

Entitled “The Formula behind Rapid SaaS Venture Business Growth”, moderated by a Salesforce Ventures representative, some in-depth scrutiny took place among the three panelists, ranging from effective use of databases to strategies upon obtaining serial fund gathering. It was worth noting that Freee is ahead in such an endeavor as it is eyeing a Series E try.

Many participants of the event, mainly comprising startups from Japan said it was extremely informative, not only offering insights into the workings of the startup sector but also glimpses into fields like the Japanese accountants business and crossborder financing － the Moneytree representative being a jetset businessman in addition to being an Australian fluent in the Japanese language.

A scene from the post-session networking party

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Japanese social gifting startup launches purchase behavior analysis solution

Junya Mori Junya Mori
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See the original story in Japanese. Earlier this week KDDI Mugen Labo, held a demo day event which included a presentation from Giftee, a past graduate from its program. The startup allows you to send friends an e-voucher which they can then redeem at certain retailers. To give a gift, all you need is a connection to that person on a social network, and you can easily send presents to friends without even asking for their physical mail addresses. During their demo day presentation, the company unveiled a new voucher issuing system for businesses. This SaaS solution allows them to issue one-time validity e-vouchers to their customers, who can redeem it at local stores. For retailers, this new solution lets you check the validity of a voucher using the barcode scanner of a POS register at a shop. Extra equipment isn’t required to operate the service. Companies can easily distribute vouchers and analyze user behavior. When companies connect the system with their own CRM systems, they can narrow their target of who can receive e-vouchers according to certain attributes or purchasing histories. If you collect purchasing data of your target users, you can compare their behaviors before and after giving…

gifteeSee the original story in Japanese.

Earlier this week KDDI Mugen Labo, held a demo day event which included a presentation from Giftee, a past graduate from its program. The startup allows you to send friends an e-voucher which they can then redeem at certain retailers. To give a gift, all you need is a connection to that person on a social network, and you can easily send presents to friends without even asking for their physical mail addresses.

During their demo day presentation, the company unveiled a new voucher issuing system for businesses. This SaaS solution allows them to issue one-time validity e-vouchers to their customers, who can redeem it at local stores.

For retailers, this new solution lets you check the validity of a voucher using the barcode scanner of a POS register at a shop. Extra equipment isn’t required to operate the service. Companies can easily distribute vouchers and analyze user behavior.

When companies connect the system with their own CRM systems, they can narrow their target of who can receive e-vouchers according to certain attributes or purchasing histories. If you collect purchasing data of your target users, you can compare their behaviors before and after giving away the voucher.

Giftee was initially launched back in 2010 by three founders who all previously worked with Accenture. The startup received seed funding of 18 million yen (approximately $180,000) from KDDI Mugen Labo, Digital Garage, Kakaku.com, NetPrice, Inspire, and other angel investors back in 2011. Subsequently the company also raised an unknown amount of funds (thought to be in the hundreds of thousands) from Digital Garage and Sunbridge Venture Partners back in 2012.

giftee-e-Ticket-System

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