Japanese game developer Aiming raises $3.2M, eyes overseas expansion



Japanese gaming company Aiming Inc has announced today that it has received almost 300 million yen (or about $3.21 million) in investment from Nissay Capital. The funds will be used to expand its portfolio of games, and make a play for the overseas smartphone and PC games market.

To date, most of the company’s titles are for the Japanese market, including the recently launched Lord of War which after its release in late February managed to briefly grab the number one spot in the Japanese app store on March 1st [1].

I confess, I’ve not spent any significant time with any of their games, many of which are Japanese style RPGs, but it is promising to see yet another Japanese gaming company looking to markets abroad, and also finding some funds to drive forward.

If you’d like to try out one of its titles in English, you can perhaps get your hands on Lord of Knights: The Conquerors which it seems to have quietly launched last year on the New Zealand app store. The original Japanese version of that title has over 400,000 downloads to date. You can check out a promo video for Lord of Knights below. (Aiming via Gamebiz)

  1. Since then, however, it has dropped off significantly, now really only visible in the ‘simulation’ and ‘role playing’ categories, where it still ranks in the top 50. The Android version of the title is coming soon.  ↩