This is the first in our ‘On My Mobile’ series (RSS), a modest attempt to better understand how folks in Japan use their smartphones.
We recently heard from Tokyo-based smartphone ad company Metaps, which just raised $11 million in series B funding. As a semi-related follow up, I thought it might be fun to ask someone from Metaps how they use their own Android phone. Yusuke Kobayashi was kind enough to participate in the first of what we hope to be a continuing series called ‘On My Mobile’. The goal is to take a look at the notable applications that folks in Japan’s tech industry use themselves, in the interests of better understanding Japan’s mobile space.
In the interactive graphic below, you can see a couple of screens from Yusuke’s Android phone. He elaborates a little on three of his favorite applications:
MT2 Free – This app is site viewer of Japanese 2channel which is a huge bulletin board site. I often use this app to get various information about entertainment, society, sport, etc. Also, the user comments for this app are pretty funny.
Sudoku Plus – This app is puzzle game with numbers. I use this app to kill time and exercise my brain.
Revenge Of Dragoon – This app is social game, and the most interesting thing about it is its story and the card battle.
You can mouse over the image below to explore more of Yusuke’s preferred applications.
As far as digital efforts in the fashion industry goes, there is an unfortunate lack of innovation in Japan. Even the more enthusiastic brands have only gone as far as releasing dedicated mobile apps for customer loyalty. But I recently stumbled upon a Tokyo-based company called Ceno which might be an exception to the digitally challenged status quo in the fashion industry. Ceno operates seven different lines of clothing, with one of the most famous brand being Vanquish. Its main customers are men in their early twenties, but the brand has managed to even attract teenagers and men in their forties. Vanquish received a lot of attention recently for an in-store collaborative project called Vanquish Venus, created in cooperation with Team Lab, a local organization famous for their digital creativity. Vanquish installed something called ‘TeamLabHanger’ at their stores, and when an item on a hanger is removed from the rack, it triggers video and audio on a screen overhead. The idea here was to bring in customers who would normally just walk past the Vanquish store, and for those already inside it would show them different ways to coordinating clothes. The project recruited famous female artists and celebrities to model…
Vanquish: in-store manga camera
As far as digital efforts in the fashion industry goes, there is an unfortunate lack of innovation in Japan. Even the more enthusiastic brands have only gone as far as releasing dedicated mobile apps for customer loyalty. But I recently stumbled upon a Tokyo-based company called Ceno which might be an exception to the digitally challenged status quo in the fashion industry.
Ceno operates seven different lines of clothing, with one of the most famous brand being Vanquish. Its main customers are men in their early twenties, but the brand has managed to even attract teenagers and men in their forties. Vanquish received a lot of attention recently for an in-store collaborative project called Vanquish Venus, created in cooperation with Team Lab, a local organization famous for their digital creativity. Vanquish installed something called ‘TeamLabHanger’ at their stores, and when an item on a hanger is removed from the rack, it triggers video and audio on a screen overhead.
The idea here was to bring in customers who would normally just walk past the Vanquish store, and for those already inside it would show them different ways to coordinating clothes. The project recruited famous female artists and celebrities to model in the videos, and it currently features Chiaki Ito from the popular pop group AAA. To keep things fresh, videos are renewed every two months with different models.
But perhaps the most notable model of all was virtual star Hatsune Miku (see video below), who attracted not-so-fashion-savvy netizens to the Vanquish brand, thus expanding its fan base a little beyond who the audience they normally sell to. Ceno even ended up creating an orginal Vanquish song by Hatsune Miku under the supervision of music label Karent.
There are also manga camera machines installed at three Vanquish stores (pictured above), including the Shibuya and Ikebukuro locations. These original purikura machines convert photos into unique manga-like images, which are then uploaded to the Vanquish Facebook page. The customers are then brought to the Facebook page where the company hopes they will click the ‘Like’ button [1].
Ceno has already expanded to Hong Kong, Singapore, Taiwan, China, and even Australia. Its next project is the launch of a Vanquish ecommerce site for BangKok, scheduled for this April. The brand is pretty well received by consumers around Asia, as the pricing is not too expensive. After going through different vendors to reach overseas markets, many Japanese brands end up being high-priced luxury brands (whether they want to or not). Ceno has partnered directly with different vendors in locals market to ensure this doesn’t happen.
The company has also started another brand called Gonoturn which sells unique hats and facial masks that mimic cute animals. It looks like a fun company too, as you can see below. Here the employees are pulling off another Harlem Shake video while wearing their own products.
In case you were wondering, Ceno began this manga camera project before the popular Manga Camera app appeared on the app store. ↩
Japan’s Ministry of Internal Affairs and Communications and the National Diet Library have finally launched an online archive of photos, videos, and other infomation relating to the tragic March 2011 east Japan earthquake. It’s currently available for viewing at kn.ndl.go.jp. Media can be browsed and sorted by location (there’s a useful map interface here), media type, and language. And while it’s not the easiest site in the world to navigate, there is a lot of content brought together from external sources under one umbrella [1]. Currently the site provides interfaces in Japanese, English, Chinese, and Korean. It’s far from perfect, but it’s good to see an initiative like this finally get going. The two year anniversary of the disaster will fall on Monday, and since then a number of organizations have curated such collections in the interests of ensuring that we remember what happened. Other archive initiatives Another organization that’s playing a major role in recording the impact of the 2011 earthquake and tsunami is Google (NASDAQ:GOOG), which has been collecting Street View images of the affected areas, cataloguing these as memories on its Memories for the Future website (actually, the NDL’s online archive draws content from here as well)….
Japan’s Ministry of Internal Affairs and Communications and the National Diet Library have finally launched an online archive of photos, videos, and other infomation relating to the tragic March 2011 east Japan earthquake. It’s currently available for viewing at kn.ndl.go.jp.
Media can be browsed and sorted by location (there’s a useful map interface here), media type, and language. And while it’s not the easiest site in the world to navigate, there is a lot of content brought together from external sources under one umbrella [1]. Currently the site provides interfaces in Japanese, English, Chinese, and Korean.
It’s far from perfect, but it’s good to see an initiative like this finally get going. The two year anniversary of the disaster will fall on Monday, and since then a number of organizations have curated such collections in the interests of ensuring that we remember what happened.
Other archive initiatives
Another organization that’s playing a major role in recording the impact of the 2011 earthquake and tsunami is Google (NASDAQ:GOOG), which has been collecting Street View images of the affected areas, cataloguing these as memories on its Memories for the Future website (actually, the NDL’s online archive draws content from here as well). Recently, Google have even been mapping areas in the exclusion zone near the Fukushima nuclear plant.
And then there is also Project 311, which emerged from a ‘Big Data Workshop’ organized by Google and Twitter, a collection of media reports from around the time of the earthquake. Professor Hidenori Watanave has created a Google Earth view of the data, which you can find at media.mapping.jp.
Harvard has also assembled a useful digital archive too, located at jdarchive.org.
Having recently joined the ranks of parenthood, I’ve been in the market for useful apps with which I could privately archive pictures of my new arrival. I don’t want to be one of those over-sharing parents on Facebook, nor do I want to publicly photos far beyond my immediate family and friends. Kiddy is a photo sharing application from Japan which attempts to solve this sort of problem, letting you keep a calendar-like photo diary of your child’s development in a more private environment. If you do want to share your photos, you can push images to Facebook, or send them via email from the application. But the most interesting sharing feature for the app is what’s called the ‘Kiddy Card.’ This feature allows you to select five of your best photos, and create a sort of postcard which you can then send to family members in the mail. Currently Kiddy is offering a free Kiddy Card campaign for the first five hundred applicants. If you’d like to send to one address, it’s $2.59 per month; two addresses is $4.99 per month, and three addresses is $6.99 per month. In Japan in particular, with its rapidly aging population, this function…
Having recently joined the ranks of parenthood, I’ve been in the market for useful apps with which I could privately archive pictures of my new arrival. I don’t want to be one of those over-sharing parents on Facebook, nor do I want to publicly photos far beyond my immediate family and friends.
Kiddy is a photo sharing application from Japan which attempts to solve this sort of problem, letting you keep a calendar-like photo diary of your child’s development in a more private environment. If you do want to share your photos, you can push images to Facebook, or send them via email from the application.
But the most interesting sharing feature for the app is what’s called the ‘Kiddy Card.’ This feature allows you to select five of your best photos, and create a sort of postcard which you can then send to family members in the mail. Currently Kiddy is offering a free Kiddy Card campaign for the first five hundred applicants.
If you’d like to send to one address, it’s $2.59 per month; two addresses is $4.99 per month, and three addresses is $6.99 per month. In Japan in particular, with its rapidly aging population, this function is a good way to ensure that grandparents aren’t left stranded across the digital divide.
Kiddy has been around for just a few months, but so far it seems to have found a surprising niche in the ‘medical’ category on Apple’s Japanese App Store. And an Android app is said to be on the way as well. Kiddy was created by the same folks behind Compath.me, a Tokyo startup which many of you may recognize. Check out their promo video below:
Other alternatives
Another made-in-Japan baby diary app on the market that parents might want to check out is Daiby, from Hakuhodo DY Media Partners. As for my own baby diary of choice, I still plan to use Notabli, primarily due to its ease of use, support for audio and video moments, and its promise to liberate my photos and data if I choose to quit the app in the future. (I’m glad to see however that Kiddy also plans to have this function soon.)
Kiddy’s service of delivering your pictures on paper is somewhat reminiscent of Mixi’s Nohana photo book service. That application, amazingly, lets you order one free book per month, not including a minor shipping fee. I recently ordered one, and I look forward to seeing how it turns out.
FreakOut is a Tokyo-based startup developing a smartphone advertising platform for real-time bidding (RTB). Today it announced that it has raised 500 million yen (approximately $5.3 million) in series B funding from YJ Capital, the investment arm of Yahoo Japan (TYO:4689). FreakOut was launched in 2010 by Yuzuru Honda who previously launched a content-matching ad platform called Brainer, which was subsequently sold to Yahoo Japan in 2008. The startup has been delivering its white-label platform to more than 3,000 advertisers through 90 agencies in Japan and the US. With this new funding, the startup expects to intensify operations at its US subsidiary, FreakOut International Inc., which was launched in New York last April. Prior to this fundraising, the startup raised 350 million yen ($3.7 million) from two Japanese VC firms last year. TechCrunch Japan reports that the current value of the company is about 10.3 billion yen ($110 million).
FreakOut is a Tokyo-based startup developing a smartphone advertising platform for real-time bidding (RTB). Today it announced that it has raised 500 million yen (approximately $5.3 million) in series B funding from YJ Capital, the investment arm of Yahoo Japan (TYO:4689).
FreakOut was launched in 2010 by Yuzuru Honda who previously launched a content-matching ad platform called Brainer, which was subsequently sold to Yahoo Japan in 2008. The startup has been delivering its white-label platform to more than 3,000 advertisers through 90 agencies in Japan and the US. With this new funding, the startup expects to intensify operations at its US subsidiary, FreakOut International Inc., which was launched in New York last April.
Prior to this fundraising, the startup raised 350 million yen ($3.7 million) from two Japanese VC firms last year. TechCrunch Japan reports that the current value of the company is about 10.3 billion yen ($110 million).
This is part of our ‘Japanese internet in-depth’ series (RSS). Stay tuned for more features that aim to explain what makes the internet unique in Japan. Naver Matome is a very simple curation platform that launched back in July of 2009. To date it has accumulated over 41 million users and over 1.2 billion page views per month. The platform is now operated by NHN Japan (perhaps best known as the company behind the Line chat app) after a merger with Naver in November of 2011. On the site, users are able to create pages that bundle images, links, and videos under a topic of their choice, ranging from dieting, to politics, to web services. There are many reasons behind the platform’s sucess including its friendly user interface, the wide genre of topics curated, compatibility with different social networks (especially Twitter), and strong SEO for both Yahoo and Google with 70% of its traffic coming from the two search engines. But above all, Naver Matome helps users overcome information overflow. This is especially true for the younger generation, which is Naver Matome’s biggest user segment 1. Many young people have never subscribed to newspapers, and for this reason Japan’s Nikkei,…
This is part of our ‘Japanese internet in-depth’ series (RSS). Stay tuned for more features that aim to explain what makes the internet unique in Japan.
Naver Matome is a very simple curation platform that launched back in July of 2009. To date it has accumulated over 41 million users and over 1.2 billion page views per month. The platform is now operated by NHN Japan (perhaps best known as the company behind the Line chat app) after a merger with Naver in November of 2011.
On the site, users are able to create pages that bundle images, links, and videos under a topic of their choice, ranging from dieting, to politics, to web services. There are many reasons behind the platform’s sucess including its friendly user interface, the wide genre of topics curated, compatibility with different social networks (especially Twitter), and strong SEO for both Yahoo and Google with 70% of its traffic coming from the two search engines.
Curated cosplay on Matome
But above all, Naver Matome helps users overcome information overflow. This is especially true for the younger generation, which is Naver Matome’s biggest user segment 1. Many young people have never subscribed to newspapers, and for this reason Japan’s Nikkei, one of the country’s largest newspapers, has partnered with NHN to allow the use of texts (up to 200 characters) and images from the digital version of the newspaper in the hopes of attracting younger readers.
The total number of Matome pages now exceeds half a million. But what is the motivation for users to create these pages? Many users do it to earn pocket money. In November of 2010, Naver Matome began an incentive program, where some very popular Matome users with around half a million page views per month could receive payments as high as a few hundered thousand dollars.
Narumi is an example of popular curator with over 2.3 million monthly page views. Some topics he has created include:
Some curators specialize in tech, others in sports. Many of the curated topics are in fact very interesting and inspirational, although there are also many meant to be simply light or humorous.
Sometimes old articles from my personal blog get retweeted, and it’s likely that Naver Matome is contributing to that. The curators on the platform are great hunters of information, assisting others who may have difficulty finding relevant content. I hope that in the future traditional media can find a way to cooperate with Naver Matome and take advantage of the curation platform rather than seeing it as a threat or potential copyright violation, as some currently do.
Naver Matome is a unique corner of the Japanese net, and if you can read Japanese, you’re sure to find something you like over there. Enjoy!
The 20 to 29 demographic accounts for 34% of users, and 15 to 19 makes up 16%↩