The new mobile site, accessible at tw-yp.jp, will include recommended Twitter accounts, sorted into the categories of food, shopping, sight seeing spots, local reports, celebrities, and sports teams. Drilling down into each category, the listed recommended accounts can be further browsed according to Japan’s prefectures and cities.
The intent here is very much in the same spirit of Twitter’s suggested users function. It aims to provide assistance to first time and beginner Twitter users who might not immediately know where they can find relevant information after signing up.
In theory, this will help Japanese Twitter users stay better connected with important Twitter broadcasters in their local areas, a service which should prove valuable in the event of local emergencies when critical information might be disseminated through those channels. While the service is intended to be a mobile site, it is also accessible by PC.
Docomo and Twitter Japan have working together as partners since May of 2011.