NTT Docomo unveils the first 6 startups for its new incubation program



See the original story in Japanese.

NTT Docomo held a kick-off event for its incubation program today, unveiling six startups chosen for its first batch. The program, which was first announced back in February, selected these six from 124 applicants. The startups are to be incubated and mentored for the next five months.

Here’s a quick run down of the chosen six:

Easeeat by Willmore


This service helps consumers buy allergy-free food products at supermarkets. They presented last year at our pitch event, and we’re delighted to see them among those selected. The new app appears to be based on its previous app, Allergy Checker (pictured above), which allowed you to scan a barcode on the product’s package, and then it tells you the ingredients and whether or not its safe for you.

Pairy by Timers


This couples app is a sort of Japanese alternative to Couple (US & UK) or Between (Korea), specializes in establishing communication just for couples. It’s already live, and has plans to extend its business to online-to-offline marketing and e-commerce services. Some of our readers may recall that they presented at Myojo Waraku in Fukuoka last years.

Nanovel by Gadget


This service aggregates short novels authored by professional writers and dramatists. Each of the stories are shorter than 2,000 Japanese characters long, so readers won’t take more than five minutes to finish. It’s good material for avid readers to fill up spare ‘in-between’ time, in much the same way that casual gaming does.


Using NFC (near-frequency communication) technology, this service allows users to design their smartphone home screen easily, with the idea of using it for advertising purposes. The team aims to build a platform where Android phone users can exchange home screen designs each other.

Funpicty (tentative name) by Soda

This service allows users to mix up pictures shot by various photo apps, and then share them with others. (Sorry, but not too many more details beyond this were disclosed.)

DecoAlbum by Prime Again


This app lets you share your photos with your friends, giving you the ability to decorate with them numerous effects and features.