Sega goes retro with a Dreamcast backpack for girls



Japanese game developer Sega recently launched a new licensing brand called SegaKawaii. Segakawaii will leverage the company’s legacy games and characters and redesign them to appeal to wider range of fans, especially girls.

The very first project is set to kick off on April 25th with popular apparel brand Galaxxy. The Dreamcast Controller backpack sells for 13,860 yen (or about $142) may attract some geeky girl gamers. A kickoff exhibition will be held from April 25th to May 6th at Galaxxxy Hi-Fi store at Shiuya, Tokyo.

For more information, Checkout the Segakawaii Facebook page for more updates.