Japanese startup CocoPPa lets you collaboratively create the cutest iPhone homescreen

Japanese startup CocoPPa lets you collaboratively create the cutest iPhone homescreen

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CocoPPa
CocoPPa pitches at Infinity Ventures Summit

This is part of our coverage of the startup LaunchPad event from the Infinitity Ventures Summit in Sapporo, Japan. To read about other startups who pitched, you can read our other reports here.


Accounting startup CFO won the Infinity Ventures Launchpad event with Freee, its financial service for small business. But it was followed in second place by CocoPPa, a very clever service that lets you customize you iPhone icons and homescreen. While there are many services out there that let you do such customizations to your mobile, where CocoPPa is unique is that it offers a platform where users around the world can share and collaborate on these kind of designs.

So for example, if a person in Japan creates a cute icon, someone on the other side of the world could create a wallpaper to match. This collaborative process is, I think, what sets it apart from other customization services.

While you could make a design in practically any style you wish, it looks like many of the creations that users are submitting fall into the kawaii category. And as we have seen in the past, such Japan-made apps that offer cute services like this have great appeal with overseas users.

The service was originally launched last July, and since then they have seen over 7.5 million downloads, with half of those coming from the US. They have 1.35 million monthly active users, and are seeing impressive growth. The word-of-mouth buzz around CocoPPa is good, with users sharing their screen designs on social platforms like Pinterest and Instagram (for example, see screens from Pinterest user lindsayw72 below).

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Back in April they released a web version, and and Android version of the service will be coming soon too. As for monetization, currently the startup depends on ad revenue, but they will be looking to other options as well in the future.

For more information, you can check out CocoPPa’s promo video below.