Japan’s subscription-based service ‘Box To You’ partners with Yahoo Japan



See the original post in Japanese.

Tokyo-based startup ‘Grow’ has announced a partnership with Yahoo Japan today. This means that Yahoo Japan users will have access to the startup’s subscription-based e-commerce service Box To You. All items provided by the subscription-based service are also available on Yahoo Shopping, which is Yahoo Japan’s e-commerce channel.

‘Box To You’ was launched back in August of 2012, and it gives users a chance to purchase food products presented by celebrities or notable farmers, with products periodically delivered from food producers or farms. Users are able to interact with presenters via Facebook, which may encourage them to sign or update a subscription contract.

Grow received seed funding worth $485,000 back in December of 2011, and subsequently completed a second funding round from three Japanese investors back in May of 2013. Details of that investment were not disclosed.