Two mobile money makers team up: GungHo and Supercell announce in-game collaboration



Japanese game publisher GungHo Entertainment and Finish publisher Supercell have just announced a joint collaboration that will result in the mutual sharing of content in each others games. To be clear, these are two giant games teaming up here; two of the biggest money makers in the mobile gaming space, working together to likely make even more money!

What this means exactly is that we’ll see some Clash of Clans themed dungeons and monsters showing up in GungHo’s hit game Puzzle and Dragons. And likewise, we will see Clash of Clans and Hay Day display cross promotions for Puzzle and Dragons, in both the iOS and Android versions.

Supercell’s CEO Ilkka Paananen commented in the announcement:

We are very honored to work with GungHo and learn from the masters of free-to-play gaming. The more time we spend with GungHo, the more we realize how remarkably similar our two companies are. We are deeply committed to helping each other expand into new markets and equally committed to having an incredible amount of fun working together.

GungHo has done collaborations like this previously for its Japanese version, but this is the first time (that I’m aware of) that they have made such an effort for the English version of its game.

Serkan Toto has a great overview of how Japanese gaming companies use this collaboration strategy here, if you’d like to learn more.

For anyone who has yet to try out Puzzle and Dragons check out our demo video of basic gameplay strategy here.