Japanese restaurant site explains tough sushi terms in a handy graphic


Sushiterm-infographic-gurunaviSee the full infographic on Gurunavi

Here on SD Japan, we’ve written a few articles about how tech has been used to make sushi restaurants more efficient. There was even a very unusual drone helicopter sushi in London being used for marketing purposes.

Speaking of marketing, today Gurunavi (sort of Japan’s answer to Yelp) released an infographic about the many sushi-related terms used at restaurants. Even though sushi is both a casual and more formal dinner option in Japan, there are many terms that people may not be familiar with or maybe they misunderstand them. Gurunavi released this infographic to promote a better understanding of the traditional cuisine (and likely for some self-promotion too!).

‘Gari’ (pink ginger on the side) or ‘Neta’ (ingredient) are common words heard at sushi restaurants, but the infographic dives into even more advanced terms like ‘Nigemono’ (I didn’t know this one, but it means cost-efficient ingredient) and ‘Debana’ (tea served at the beginning of meal). The term ‘murasaki’, which usually refers to the color purple, is apparently used to describe soy sauce at sushi restaurants. Bookmark this infographic to show off to your friends how much you know about sushi.

Gurunavi was founded way back in 1989 and went public in 2008 as a local restaurant portal and search engine. The site’s direct competitor is Tabelog, which was launched in 2005. Tabelog’s parent company is Kakaku.com, and they recently launched a version of its site for New York in March of this year. The main difference between the two competitors is that Gurunavi is more store-oriented, providing exclusive coupons for special occasions or drinking parties. In contrast, Tabelog’s strength is its consumer-generated restaurant reviews.

Update: Here’s an awesome translation of the graphic from reader David. Pretty awesome!