Japanese fashion startup Youtfit today announced that it has raised 30 million yen (approximately $310,000) from Tokyo-based Incubate Fund. The startup is known for having started Japan Style, a magazine-like mobile app targeting the Asia region.
In addition, the company launched a social fashion app (also called Youtfit) back in May of 2012, allowing users to post and share their outfits. Available in Japanese, Thai, and English, the app also allows you to evaluate other users’ posts with a five-step evaluation system, with cute, sexy, cool, elegant, and unique being the chosen criteria.
With these new funds, the company expects to strengthen their management base, and improve the value offered by the Youtfit and Japan Style apps.
Prior to this funding, the startup raised an undisclosed amount of funds from Japanese incubator NetAge.
The Youtfit app is available on the App Store if you’d like to give it a try.