Kakao Japan enhances its Item Store with prominent local content partner



See the original story in Japanese.

Kakao Japan, the Japan subsidiary of Korean messaging app KakaoTalk, announced today that it has partnered with Japanese karaoke and mobile content provider Xing (pronounced ek-sing) to provide stickers and themes in the app’s Item Store. The distribution partnership will start on August 1st.

In the Item Store, Kakao Talk users are allowed to download free and paid stickers or smartphone themes, which include animated to talking stickers of webtoons, celebrity icons, and animation characters.

Xing launched a ring-tone marketplace called ‘Pokemero Joysound’ back in 1999. Since then, the company has been providing a variety of mobile content to feature phones and smartphones. For Kakao Japan, the partnership is intended to enhance its Item Store with the Japanese provider’s content.

kakao talk
Kakao Japan office

KakaoTalk has acquired more than 100 million users worldwide, and its gaming platform KakaoGame has been showing good numbers both in revenue and user growth. In addition, the messaging company has also released a number of more vertical apps such as KakaoStory and KakaoPoll.

It will be interesting to see if the company can acquire more users and become more of an app distributor as Line is doing.