Downloaded by half of Japan’s iPhone girls, Papelook attracts more investment



Two Japanese mobile trends that we have been following closely over the past few months are high-quality Japanese photo apps, and the evolution of cute culture into an exportable mobile commodity. Popular made-in-Japan collage app Papelook lies at the intersection of these two trends, and that means it has lots of potential to grow, even beyond Japan’s borders.

Today Digital Garage announced that it would be investing in Papelook, though the exact sum was not disclosed, the company will take 5% of the startup’s outstanding shares.

The announcement also noted that Papelook has surpassed the 6 million downloads milestone (see chart below), boasting that among teenage girl iPhone users in Japan (specifically, those aged 10 to 20) it’s estimated that one in every two have downloaded Papelook.

Papelook’s journey to 6 million downloads

But the app has proven popular in overseas markets, currently ranking as a top 25 iOS photo app in South Korea, Indonesia, New Zealand, and Australia. On Android, It’s performing well in South Korea, Vietnam, and Taiwan.

Papelook is an Open Network Lab startup, and our readers may recall that it took the top prize at the accelerator’s Demo Day back in May. The parent company of ONL is Digital Garage.

For those not familiar with Papelook, check out our demo video below from a few months back.