Japanese startup offers A/B testing for mobile push notifications



See the original story in Japanese.

CyberAgent subsidiary Sirok, the startup behind mobile photo app My365, announced yesterday that it has launched a tool for app developers to analyze user responses to push notifications. The service is called Growth Push, and allows you to conduct an A/B testing to measure user responses by implementing their SDK.

The setup is free, and there is no monthly fee required for the first 50,000 notification testings. It is currently available (in Japanese) for iOS, but it will be coming to Android soon.

This kind of growth hacking tool typically helps marketers increase their user base. In this space we’ve already seen AppSocially, which is now under the 500 Startups umbrella.

We heard from the Sirok’s COO Yuto Mukoyama about their expectations for this tool.

We learned that app developers need this kind of tool through our experience managing our apps My365 and Pipul (an avatar-based RPG). Developers need to focus on how they can efficiently retain users. Conventional web services typically have an e-mail notification feature, and a push notification is [the mobile] equivalent to that, and it is important in terms of keep users engaged in this mobile era.

The startup tested this tool trying to improve the app launch rate of their game Pipul, and they confirmed that it had a positive impact. It lets you to conduct A/B testing to show different messages to both free users and to paying users. Mukoyama adds:

You can refine your app based on A/B test results and your measurement of the app launch rate or conversion rate. The tool primarily targets startups developing iOS-based gaming apps and community services. I believe we can help them improve user retention based on analytics.

Sirok was founded last year by many student entrepreneurs, and they went on to became a subsidiary of CyberAgent. The internet company helped them learn how to market app services, since the internet company has much experience launching its own apps in the past. Mukoyama elaborated on how his team foresees working with CyberAgent.

Ameba (CyberAgent’s blogging and virtual world platform) has released more than a few games, many with several million downloads. We expect to start acquiring users with this base. We’re aiming to have 1,000 apps using the tool worldwide in three months, sending out about 100 million notifications for their testings.

To date, photo app My365 has seen three million downloads, at a pace of about new 3,000 users a day. Their daily active users total reached 60,000 and is still rising.