DeNA and Docomo joint venture empowers amateur comic and novel creators



Everystar is a joint venture between DeNA and NTT Docomo that allows people to publish and distribute their own comics and novels for consumption on mobile devices [1]. While most of the content is available for free, some of it is paid as well, with those who sell their works collecting 40% of royalties from published works.

Normally those publishers are professionals, but today it was announced that Everystar will be allowing all users to publish and collect 80% of their royalties for a limited time campaign.

The promotion will run until December 31, 2013, during which time if any user wishes to sell their content on the Everystar platform, they can opt to do so.

To date there are more than two million works listed on the site, with some notable success stories. For example, the King Game keitai novel saw great success on the platform, and even went on to publish on Amazon, subsequently selling 4.6 million physical books and comic books. The Everystar service sees over one million daily unique users, which makes it a valuable outlet for aspiring creators to reach an audience. Having originally launched back in 2010, it’s already a profitable business for its operators.

Over the past few years I’ve developed the habit of referring to DeNA as just a mobile gaming company. And while gaming is still its bread and butter business, it’s interesting to see that company actually has diverse internet offerings, with services like DeNA Shopping, its Groovy music app, and its social network for seniors called Shumito Club.

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  1. The venture is 70% owned by DeNA and 30% by Docomo.  ↩