Japan’s Snapeee to host fashion event in Taiwan



See the original story in Japanese.

Snapeee is a Japanese photo-sharing app serving more than five million users worldwide. Mind Palette, the startup behind the app, announced today it that it is planning to hold a promotional event featuring runway shows and music live performances for its fans in Taiwan. The event is called Snapeee Fes and it will take place on September 14th at ATT Show Box, Taipei, Taiwan.

In addition to serving individual users, the service has set up corporate accounts for apparel brands and fashion magazines. According to the startup, one of the most popular users has so far earned 1.3 million followers on the platform.

The event will be the first chance for the startup to promote their service, which has a very distinct Japanese ‘kawaii’ flavor. They will invite popular Japanese models like Tina Tamashiro and Yuka Mizuhara, as well as prominent Japanese fashion brands like Vivi, Peach John, and WeGo.

70% of Snapeee’s users comes from Japan, Taiwan, and the rest of the Asian region, and they tend to be mostly female. In Taiwan in particular, the user base includes many fashion bloggers or models who are conscious about the Kawaii fashion trend. The startup expects to keep organizing such kind of events in order to establish a solid brand image in the region.