Kaizen Platform’s A/B test service wins BDash Camp Osaka pitch event


Kaizen Platform CEO Kenji Sudo

This is a part of our coverage of B Dash Camp Osaka 2013.

The highlight of day two of B Dash Camp Osaka was the startup pitch event, with a number of quality entrants from Japan and around Asia. The grand prize winner of the event was Kaizen Platform, whose CEO Kenji Sudo pitched their PlanBCD service. He was awarded a Microsoft Surface 2, a Sony Xperia Tablet Z, as well as return invite to the next B Dash Camp

The service is a little tricky to wrap your head around, but its primary function is to help developers improve the user interface of their web service. The front page of their site boasts “Growth Hackers are ready to optimize your site.”

But of course it can be costly for companies to hire growth hackers for such improvements, but PlanBCD proposes a crowdsourced solution and useful tools for short-term A/B testing. You will need to set a budget for your site improvement, and then add some javascript to your site’s headers. After that you wait for suggested improvements from growth hackers, and you can A/B test the ones you like best. The results can then be reviewed on a handy dashboard.

Sudo says that they will be looking to expand globally, with the goal of becoming a sort of Github for growth hackers. But they still need to look at reducing their tool’s cost.

Kaizen Platform Inc. just raised seed funding worth $800,000 from GREE Ventures, GMO Venture Partners, and CyberAgent Ventures back in August, with the intention of stepping up its system development and marketing. And it wouldn’t surprise us at all to see them attract more investment very soon.

You can check out their demo video below to learn more about PlanBCD, as well as some of the slides from the pitch (in Japanese).