Pinterest testing localized service in Japan

Pinterest CEO, Ben Silbermann, on stage in Tokyo last May
Pinterest CEO, Ben Silbermann, on stage in Tokyo last May

Pinterest, the web service that lets users share (or pin) photos and other content, is currently testing out a localized version of its service in Japan. We heard confirmation from a company representative earlier today that these initial trials are underway with some users:

We’re thrilled at the enthusiasm from our growing community of Japanese pinners. We’re currently conducting a first test of a more localized service to some of these early adopters to get their feedback.

Japanese tech media Weekly Ascii posted images of the localized service yesterday, which you can check out over on their site.

Pinterest, of course, received $100 million in investment back in May, led by Japanese e-commerce giant Rakuten. So this localization could pave the way for Rakuten to leverage Pinterest in some way.

Our readers may recall that Pinterest CEO Ben Silbermann participated in the Japan New Economy Summit back in May of this year, offering his insights to Japanese audiences about entrepreneurship and innovation.