Welcome to The Bridge

Welcome to The Bridge

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As we announced last week, today our team at SD Japan transitions to our new home on the web, TheBridge.jp. We still have a few things to take care of [1], but I thought I’d give you a quick update to let you know where things stand.

The new website – as you can see – is now live, and we encourage you to look around and give the tires a kick. It was built with a mobile first approach, not because we’re hippies (we’re not, I swear), but because we’ve noticed that about half of you read on mobile devices. So we hope you like it.

As for the formalities, the company name will be ‘The Bridge Co., Ltd’, and I’ll continue to lead the English edition as editor. My colleague Takeshi Hirano, the co-founder of the company (pictured above, bottom left), is the editor of the the Japanese edition.

We’ll update our social presences shortly, and our weekly newsletter will remain relatively unchanged. As always, we’d love it if you could tell your friends about us.

We’d like to say thanks to everyone who has supported our efforts under the flag of SD Japan, and we thank you in advance for your patience as we step into this new brand.


  1. You’ll notice there are still a few pages we need to translate. We’re working on it, so please bear with us!  ↩