Japanese anime project ‘Santa Company’ raises over $50,000 on Kickstarter



See the original story in Japanese.

Santa Company, an anime production team led by Japanese filmmaker Kenji Itoso, recently met its funding goal of $50,000 goal on Kickstarter. This fundraising effort comes after the team attempted to raise money on Japanese crowdfunding site Anipipo earlier this year, falling short of its target.

Itoso has produced animations, films and music videos, and his works have been featured at many international film festivals and won prominent awards from them. With this new project, he hopes to complete a 30 minute anime and present it for children and families in affected areas of the 2011 earthquake. The video below gives a more detailed introduction.

Here are a few other Japanese projects that have leverage Kickstarter to raise funds.

  • October 2012 – ‘Kick-Heart’ raised $201,164. Directed by Masaaki Yuasa of Product I.G.
  • June 2013 – ‘Are you enjoying the time of EVE?’ raised $215,433. Directed by Yasuhiro Yoshiura of Studio Rikka and Directions. This project aimed to produce an English-subtitled version of the anime. It raised more than 10 times than its target goal of $18,000.
  • August 2013 – ‘Little Witch Academia’ raised $625,518. Directed by Yo Yoshinari of Trigger. This project reached its target goal of $150,000 in just five or six hours after launching its project on Kickstarter.

Summing up the three projects above, and this most recent Santa Company project, Kickstarter has helped Japanese filmmakers raise over $110 million in total. We’ll see more Japanese anime projects raising money on Kickstarter, but I still wonder if it’s impossible for them to do so on Japanese crowdfunding sites.

Santa Company is looking for partners to work with them on collaborative businesses. If you are interested, we can encourage you to contact them.