Japanese social marketing company Allied Architects expands to Vietnam



Tokyo-based internet company Allied Architects (TSE:6081) announced today that it has launched a social media marketing service using Facebook in Vietnam. For the company, this is its second international expansion following Taiwan back in 2012.

In Vietnam, Facebook has surpassed the country’s local social network Zing Me in total users [1], and accounting for 22% of the country’s population as of last month [2].

The marketing platform is called Monipla, and it has been adopted by more than 500 companies in Japan and over 50 companies in Taiwan. As the first use case for the service in Vietnam, the company launched a Facebook promotion for the convenience store chain Ministop Vietnam, where users can get rewards by liking the chain’s fan page during the Vietnamese new year’s celebration.

In this space, we’ve already seen more than a few players, including Kolor (by Interest Marketing), Crocos (acquired by Yahoo Japan back in 2012), Fantastics (by Gaiax), Smapo (acquired by Rakuten back in 2012), Shoprier (by Recruit), and Moratame (by Do House) in Japan.

  1. According to WeAreSocial ↩
  2. According to Cereja Technology ↩